Exactly! I remember reading a client autoresponder – and there was a big, glaring typo in the first sentence. When I pointed it out, the client said that he never noticed it before – and it had been like that for *over two years.* Wow! I learned a valuable lesson that day… :)

Another very useful post. I like the first one the most actually. Reviewing auto-responders and your materials to see if they need freshening up or not. We might be tired of seeing them, but others might not. On the other had, this particular verbage might float my boat, but make someone else fall asleep.

Thank you.

Eddie, that’s so cool! Thank you! I love the grain of sand analogy. :)

You’re absolutely right. It’s so hard to stay focused with all the options that we have available to us. That’s why we really have to go back to basics and create a marketing plan every year and stick to the tactics in the plan at least long enough to do them well and test them out.

Carolyn

It is always easy to lose your focus to the new shiny toy, but without reviewing your basics (and updating as needed), you may be making things more difficult, not easier).

While I have joined Google+, it is not my top priority right now. I have realized that I need to get “back to basics.” I have just had a new logo created and my website is in the middle of an overhaul.

One simple fix, that has been extremely helpful, was adding a portfolio page to my website. It’s nothing extravagant and will probably be expanded in the next few months, but having it has saved me so much time when people want to see samples of my work. Also, it allows me to appeal to those site visitors who may not have contacted me before because there were no writing samples available.

Thanks for the reminder.