You’re welcome! It’s so tempting to use the “universal we” when we’re writing – and in some cases, it may be appropriate. However, there are also lots of benefits by marketing yourself as a “force of one.” Sounds like you found the post at the perfect time. :)

Thanks for your comment! Have a great day! :)

Your thoughts make perfect sense…now that I’m here.

Thanks for taking the time to post!

I completely agree, that the tendency when writing content for a small business is to embellish the size of the company through the term “team” yet being a small company can work as a marketing vantage point. For example “As a small business we like to understand each customers individual needs in order to create a bespoke kitchen handcrafted in our family run workshop.” This makes it sound like you will get great service from a small family run company who take the time to understand their customer as a opposed to a leading competitor from a national chain.

You asked for tips, and here’s one: focus on your customer, not yourself. Talk about benefits, not features. We have a blog post about this that links to a neat customer-focus calculator. Check it out here: http://www.rankmagic.com/blog/2009/11/02/write-customer-focused-copy/