Comments on: How to stop worrying about Google updates…

By: I can't read this » SEO Copywriting

I can't read this » SEO Copywriting — Mon, 09 Dec 2013 10:00:57 +0000

[…] You get sideswiped by a Google algorithm update […]

By: Sean Vandenberg

Sean Vandenberg — Sun, 18 Nov 2012 06:02:58 +0000

Nice article, Laura. I agree that web copy should remain audience-focused. After all, ranking well is nothing without selling content.

By: Jarvis Edwards

Jarvis Edwards — Tue, 09 Oct 2012 21:28:11 +0000

Great article and I definitely agree. Far too many writers and SEO companies focus on giving Google what they want first and the copy unfortunately suffers as a result.

The best thing to do is focus on providing excellent content. Search engine algorithms (especially Google) change often, thwarting the efforts and time spent to please the SE spiders.

Excellent content is more prone to being shared, and word-of-mouth marketing is always the best. And that’s always Google proof!

By: Nick Stamoulis

Nick Stamoulis — Fri, 31 Aug 2012 13:39:20 +0000

It sounds crazy, but if you want to perform well in Google going forward, forget about Google! OK, maybe not completely. But the Google updates have been reminders of what is actually important- your target audience members! Focus on them first instead of the search engine spiders.

By: Tony Parker

Tony Parker — Thu, 30 Aug 2012 06:32:57 +0000

Well asserted Heather!! I agree with you that the primary focus has to be on the reader or your prospects when you write content. Just get some basics right and if your reader likes it, the search engines will love it as well!
Thanks,

By: Heather

Heather — Wed, 29 Aug 2012 14:34:06 +0000

In reply to Tony Parker.

Hello!

Good SEO copywriting has always been about writing for the reader first. It’s still important to run keyphrase research and know how to integrate keyphrases into copy. But the main focus should be “does this article flow and make sense” rather than “how many times can I shove this phrase into the content?” As I’ve always said, “The search engines don’t pay your bills – your customers do.” So, know the SEO copywriting “rules” – but focus the copy on what your reader wants to know/see.

Thanks!

By: Tony Parker

Tony Parker — Wed, 29 Aug 2012 14:03:33 +0000

Thanks again for the valuable post. I agree with Craig. You’ve got to write for the reader or your target audience first and rest assured that 8 out of 10 times you will get it right from the search engine point of view as well. I am not talking about cent percent result here because SEO takes several other factors into consideration too. Tell me if what i am thinking is correct.

By: craig wright

craig wright — Mon, 27 Aug 2012 10:41:14 +0000

Great article and it highlights the most important thing for SEO copywriters – write for the customers, not Google. Good content will always be of value, so make sure the content serves a purpose and meets the needs of the target market. Get that right, and it shouldn’t matter what Google does next (emphasis on shouldn’t…you can never be 100% sure!).

I always write a piece for a reader first, then put the SEO content into it afterwards…has worked for me so far.