Comments on: Why Some SEO Firms Don’t Employ Copywriters

By: Heather

Heather — Tue, 04 May 2010 15:12:43 +0000

In reply to aimClear.

True. Real SEO firms – ones that understand the marketing *and* technical aspects of search engine optimization – are very, very awesome.

(Marty’s company falls into that “awesome” category – thanks, Marty, for your comment!) :)

By: aimClear

aimClear — Sat, 01 May 2010 21:04:09 +0000

Real SEO firms are the most awesome of marketers :).

By: SearchCap: The Day In Search, April 28, 2010

SearchCap: The Day In Search, April 28, 2010 — Wed, 28 Apr 2010 21:13:03 +0000

[…] Why some SEO firms don’t employ copywriters, SEO Copywriting […]

By: SEO Web Editor

SEO Web Editor — Tue, 09 Mar 2010 22:33:58 +0000

I think writing is the brick and mortar of a website. It is ultimately what makes it usable and valuable for a visitor. It seems odd that this gets ignored within SEO firms, and I think perhaps the skill level for content marketing writing is not understood. I also think that is going to change as the technical aspects of creating a website–including SEO–become more automated and content development is really the only thing left.

By: Heather

Heather — Wed, 17 Feb 2010 13:03:06 +0000

In reply to jacquelyn dunn. Aww, don't think that way! I know so many self-taught SEO copywriters - and they do really well! Granted, there is a learning curve. I guarantee you that you'll look back at writing you did two years ago and cringe (we all do!) :) But the more you write and the more you study the art, the better your writing. Sometimes, it's helpful to have someone check over your writing (like a writing buddy) and have them provide suggestions. If you don't know anyone like that now, consider joining the LinkedIn SEO Copywriting group. There are a lot of talented writers there who may need an "extra set of eyes" just like you! Thanks for your comment! :)

By: jacquelyn dunn

jacquelyn dunn — Wed, 17 Feb 2010 00:55:24 +0000

Thanks for your post. Copywriters are so important to our business I wish I could hire one full time is as I know it would pay off in the end. I am studying copy writing but I don’t know if I will ever be good at it.

By: Heather

Heather — Mon, 15 Feb 2010 15:33:21 +0000

In reply to Dave. Yes, content is a HUGE part of SEO. The three main factors are site architecture, content and links. In order to get those good incoming links sites crave, having strong content is a main factor. Thanks for your post, Dave!

By: Dave

Dave — Mon, 15 Feb 2010 10:23:16 +0000

These days SEO is largely about the copy.

By: Clare

Clare — Tue, 09 Feb 2010 05:50:59 +0000

Great article :)

By: Heather

Heather — Wed, 03 Feb 2010 19:32:35 +0000

In reply to SEO Ð‘Ð»Ð¾Ð³.

You’re not alone – a number of SEO companies will outsource their copywriting. However I have heard about more firms hiring copywriters in-house now – they find that it ends up being less expensive in the long run to have a top-notch in-house copywriter than deal with freelancing hassles. Depends on the company and the need, I guess.

Thanks for your post!