Comments on: The Veg-O-Matic approach to SEO copy development

By: 3 Ways to Save Money on SEO Copywriting

3 Ways to Save Money on SEO Copywriting — Fri, 08 Feb 2019 22:31:05 +0000

[…] point is that you can take one piece of content and then “slice and dice” it into many types of content that people are really tuned […]

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Fri, 05 Apr 2013 14:51:19 +0000

@Katherine – that is FANTASTIC! Happy tweeting! :)

By: Katherine Andes

Katherine Andes — Fri, 05 Apr 2013 14:29:41 +0000

I’m having a “duh” moment. I rarely tweet … like once a week. And I have almost 200 blog posts I could pull quotes from … Thanks, Heather!

By: Craig Wright

Craig Wright — Fri, 15 Feb 2013 19:41:34 +0000

Good post, but doesn’t Google penalise duplicated content? Or is it only duplicated content on the same site that is affected?

By: Heather

Heather — Sun, 17 Apr 2011 18:12:58 +0000

In reply to Jacqueline Morrison. Thanks, Jacqueline! Glad you enjoyed the post! :)

By: Jacqueline Morrison

Jacqueline Morrison — Sun, 17 Apr 2011 10:32:39 +0000

Thanks for the advice Heather, the business of content creation can be a bit overwhelming at times and your idea to break it down in to slices is much more manageable. Interesting to hear to that your youtube videos are pulling in extra traffic too.

By: SEO content marketing roundup, week ending March 23rd | SEO Copywriting

SEO content marketing roundup, week ending March 23rd | SEO Copywriting — Wed, 23 Mar 2011 17:35:15 +0000

[…] are you stuck in the content creation process? SEO Copywriting posts strategies for recycling and reusing the content you already […]

By: Heather

Heather — Sat, 19 Mar 2011 17:21:51 +0000

In reply to Amy C. Teeple.

Thanks, Amy!

It’s true that folks are often confused. I know that I’ve chatted with people who would say, “Oh, I already do that – I submit my blog posts to X Y and Z.” In their heads, “repurposing” meant “duplicate.”

Writers have been repurposing content for ages. You’d write an article, rewrite it slightly, and then sell it to another publication. If you wanted to maximize your income, that was the best way to do it. It’s the same in the online world (although, sadly, we aren’t getting paid for sending out a tweet based on something we already wrote!) :)

By: Amy C. Teeple

Amy C. Teeple — Fri, 18 Mar 2011 18:52:35 +0000

Great post Heather!

I think too many people get confused about the difference between creating duplicate copy and repurposing content.

Taking slices (or even concepts) from other projects you have written can help immensely when it comes to filling the copywriting void.

Thanks for the reminder and tips.