Opinions and observations Archives - SuccessWorks https://seocopywriting.com/category/opinions-and-observations/ SEO Copywriting Training and Content Writing Tips Mon, 19 Feb 2024 20:32:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 Warning: Unpopular SEO writing opinion https://seocopywriting.com/warning-unpopular-seo-writing-opinion/ https://seocopywriting.com/warning-unpopular-seo-writing-opinion/#respond Tue, 20 Feb 2024 09:30:34 +0000 https://seocopywriting.com/?p=40318 Unpopular opinion alert: Adding new blog posts may not help your site. (No matter what that content marketing company told you.) 🙄 So many of my new clients — especially subject matter experts — don’t need new content (immediately). They HAVE content — scads of it scattered across various platforms. (Maybe that sounds familiar.) What […]

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]]> https://seocopywriting.com/warning-unpopular-seo-writing-opinion/feed/ 0 LinkedIn Collaborative Articles — Worth It, Or Nope? https://seocopywriting.com/linkedin-collaborative-articles-worth-it/ https://seocopywriting.com/linkedin-collaborative-articles-worth-it/#respond Wed, 06 Dec 2023 21:14:22 +0000 https://seocopywriting.com/?p=40302 Are you being prompted by LinkedIn to contribute to their “Collaborative Articles?” Do you see people with a “Top Voice” badge on their LinkedIn profile and wonder how they got all the fame and fortune? Yeah, so I’ve been testing LinkedIn’s Collaborative articles for a while. And I’m…not impressed. Plus, I just read some data […]

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]]> https://seocopywriting.com/linkedin-collaborative-articles-worth-it/feed/ 0 I’m the Original Content Goblin — and I Have Some Thoughts https://seocopywriting.com/original-content-goblin/ https://seocopywriting.com/original-content-goblin/#respond Thu, 09 Nov 2023 14:39:49 +0000 https://seocopywriting.com/?p=40293 “Hi, I’m Heather, and I’m the original content goblin.” I saw the announcement drop on a friend’s Facebook page. My friend’s name is Daron Babin, and he was laughing about how the article “The people who ruined the internet” made him look like a villain. So, of course, I had to read the article. (Here’s […]

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]]> https://seocopywriting.com/original-content-goblin/feed/ 0 25 Things I’ve Learned After 25 Years In SEO https://seocopywriting.com/25-things-ive-learned-25-years-in-seo/ https://seocopywriting.com/25-things-ive-learned-25-years-in-seo/#respond Thu, 26 Oct 2023 11:30:00 +0000 https://seocopywriting.com/?p=40284 Wow, Google turned 25 last month. Thinking about this made me wax nostalgic for the good ol’ days, filled with Google Dances, amazing conferences, and super-smart people who built digital marketing as we know it today. I’ve learned a lot over 25 years. Here are my top 25 tips: SEO content doesn’t have to be […]

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]]> https://seocopywriting.com/25-things-ive-learned-25-years-in-seo/feed/ 0 Here’s The BIG Problem I Have With Yearly Blogging Trend Reports https://seocopywriting.com/problem-yearly-blogging-trend-reports/ https://seocopywriting.com/problem-yearly-blogging-trend-reports/#respond Wed, 04 Oct 2023 20:31:20 +0000 https://seocopywriting.com/?p=40278 Do you constantly feel guilty thinking that you should do more with your SEO content campaign? This question popped into my brain while I was scanning the latest Orbit Media 2023 Blogging Statistics: 10 Years of Trends and Insights from 1000+ Bloggers. It’s a great read. I have bunches of respect for Orbit Media and […]

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]]> https://seocopywriting.com/problem-yearly-blogging-trend-reports/feed/ 0 3 Ways To Protect Your Brand Now Before the New Google Launches https://seocopywriting.com/protect-your-brand-new-google/ https://seocopywriting.com/protect-your-brand-new-google/#comments Tue, 20 Jun 2023 03:02:11 +0000 https://seocopywriting.com/?p=40190 Here’s how to adjust your SEO content campaigns for the “new Google” now. What do you think? How will you adjust your SEO copywriting strategy? Leave a comment and let me know. Did you know my SEO Copywriting Certification students get updates like this every month — plus the ability to ask questions? Yup. Here’s […]

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]]> https://seocopywriting.com/protect-your-brand-new-google/feed/ 1 Which is best for SEO writers? Bard vs. ChatGPT vs. Bing Chat https://seocopywriting.com/which-is-best-for-seo-writers-bard-chatgpt-chat/ https://seocopywriting.com/which-is-best-for-seo-writers-bard-chatgpt-chat/#comments Wed, 03 May 2023 15:35:09 +0000 https://seocopywriting.com/?p=40139 Over the last couple of weeks, I’ve gotten to know our AI friends. Google has deemed me worthy enough to un-waitlist me and let me try Bard. I’ve subscribed to the paid version of ChatGPT. And I’ve been chatting with Bing Chat. It’s been fascinating. I’ve spent hours revising sucky prompts until I found good […]

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]]> https://seocopywriting.com/which-is-best-for-seo-writers-bard-chatgpt-chat/feed/ 3 The Women Who Made SEO Great https://seocopywriting.com/the-women-who-made-seo-great/ https://seocopywriting.com/the-women-who-made-seo-great/#comments Tue, 27 Mar 2012 09:21:20 +0000 http://www.seocopywriting.com/?p=10874 I remember it like it was yesterday. The year was 2000 and I was invited to speak at the Dallas Search Engine Strategies (SES) conference. Back then, search conferences wasn’t the huge, three-day monstrosities they are today. In fact, imagine a really big room with a bunch of roundtables. Yeah, that was the conference. I […]

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]]> https://seocopywriting.com/the-women-who-made-seo-great/feed/ 20 Will ChatGPT Take Your Job? Maybe. https://seocopywriting.com/will-chatgpt-take-your-job-maybe/ https://seocopywriting.com/will-chatgpt-take-your-job-maybe/#comments Tue, 07 Feb 2023 20:42:45 +0000 https://seocopywriting.com/?p=40091 Chances are, you’ve heard about ChatGPT’s AI technology and its ability to crank out everything from break-up texts to college essays. As content writers, we may smugly laugh at AI content and all its mistakes. “Robots aren’t coming for my writing job. ChatGPT can’t do what I can do.” I ask you this with all […]

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]]> https://seocopywriting.com/will-chatgpt-take-your-job-maybe/feed/ 10 What Does Google’s Panda Update in 2011 Teach Us About Today’s AI Content? https://seocopywriting.com/what-does-googles-panda-update-in-2011-teach-us-about-todays-ai-content/ https://seocopywriting.com/what-does-googles-panda-update-in-2011-teach-us-about-todays-ai-content/#comments Thu, 16 Mar 2023 14:53:39 +0000 https://seocopywriting.com/?p=40100 Twelve years ago, the SEO world was officially rocked by a … Panda. No, not the cuddly black-and-white creature. On February 23, 2011, Google’s Panda algorithm update rolled out. And everything changed like that. ::snapping fingers:: Back in 2011, Google was a different place. Seeing low-quality content positioning was common. Experienced SEO writers were competing […]

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