Laura Crest, Author at SuccessWorks https://seocopywriting.com/author/laura/ SEO Copywriting Training and Content Writing Tips Tue, 24 Sep 2019 16:29:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 On Viral Headlines & Bad Listicles: Interview with BuzzSumo’s Steve Rayson https://seocopywriting.com/interview-buzzsumos-steve-rayson/ https://seocopywriting.com/interview-buzzsumos-steve-rayson/#comments Thu, 21 Apr 2016 10:00:33 +0000 http://seocopywriting.com/?p=25096 Since our first interview with Steve Rayson in June 2015 — and only two years after he and co-directors James Blackwell and Henley Wing launched BuzzSumo — the SaaS company has grown by quantum leaps to become a leading content data and analytics platform. And it shows no signs of slowing down. Nor does Steve, for […]

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]]> https://seocopywriting.com/interview-buzzsumos-steve-rayson/feed/ 1 Hat Tip to Blog Promotion: Interview with The Social Media Hat’s Mike Allton https://seocopywriting.com/hat-tip-blog-promotion-interview-social-media-hats-mike-allton/ https://seocopywriting.com/hat-tip-blog-promotion-interview-social-media-hats-mike-allton/#comments Thu, 18 Feb 2016 11:00:09 +0000 http://seocopywriting.com/?p=24865 If you’re not already familiar with Mike Allton, there’s no better time to get to know him. Mike is the CMO for SiteSell and lead “Content Marketing Practitioner” at The Social Media Hat, which only last week was voted one of the top ten social media blogs to follow in 2016 by Social Media Examiner. For our […]

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]]> https://seocopywriting.com/hat-tip-blog-promotion-interview-social-media-hats-mike-allton/feed/ 6 Savvy Content Promotion Strategies & Techniques Used by the Pros https://seocopywriting.com/content-promotion-resources/ https://seocopywriting.com/content-promotion-resources/#comments Thu, 11 Feb 2016 11:09:45 +0000 http://seocopywriting.com/?p=24833 Recently, we shared a series of posts on how to create conversions-driving content. We started with proven copywriting formulas and how-tos on writing clickable headlines and email subject lines and ended with what Google can teach us about copywriting. In the second article, we shared expert strategies for creating powerful landing pages and engaging content, […]

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]]> https://seocopywriting.com/content-promotion-resources/feed/ 10 Learn from the Experts: Tips for Creating & Promoting Stellar Content https://seocopywriting.com/expert-tips-for-creating-promoting-stellar-content/ https://seocopywriting.com/expert-tips-for-creating-promoting-stellar-content/#comments Thu, 21 Jan 2016 11:15:08 +0000 http://seocopywriting.com/?p=24695 Recently, we shared several evergreen resources for creating conversions-driving content that featured copywriting formulas and how-tos for crafting compelling headlines and email subject lines. Today, we follow up with expert strategies, tips and tools for writing persuasive web copy, including home and landing pages, as well as engaging, shareable blogs and articles. We also share […]

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]]> https://seocopywriting.com/expert-tips-for-creating-promoting-stellar-content/feed/ 6 Create Killer Content: Copy These Powerful Formulas https://seocopywriting.com/sales-writing-resources/ https://seocopywriting.com/sales-writing-resources/#comments Thu, 14 Jan 2016 11:00:34 +0000 http://seocopywriting.com/?p=24619 Do a search on “sales writing” or “copywriting” and you’ll see that the body of content around it is ginormous. And that’s no surprise. After all, copywriting is the substance of all the print and digital marketing materials out there, from headlines to calls to action (and all that stuff in between). The art and […]

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]]> https://seocopywriting.com/sales-writing-resources/feed/ 12 What to Know About Local SEO: Interview with Andrew Shotland https://seocopywriting.com/what-to-know-about-local-seo-interview-with-andrew-shotland/ https://seocopywriting.com/what-to-know-about-local-seo-interview-with-andrew-shotland/#comments Thu, 12 Nov 2015 11:30:13 +0000 http://seocopywriting.com/?p=24455 Steeped in Local SEO and search for some 13 years, Andrew Shotland is a leading expert in this highly competitive space. He is the proprietor of Local SEO Guide, an SEO and SEM consultancy (and blog) he founded nine years ago. Andrew has also authored Search Engine Land’s monthly local search column since 2009. Before […]

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]]> https://seocopywriting.com/what-to-know-about-local-seo-interview-with-andrew-shotland/feed/ 8 Ian Lurie on World Building: Weird, Useful, & Significant https://seocopywriting.com/ian-lurie-on-world-building-weird-useful-significant/ https://seocopywriting.com/ian-lurie-on-world-building-weird-useful-significant/#comments Thu, 05 Nov 2015 11:30:45 +0000 http://seocopywriting.com/?p=24379 As an online writer and/or digital marketer, at some point you are sure to come across Portent’s CEO of 20 years, Ian Lurie (if you haven’t already). His wicked sense of humor is matched only by his expertise in all things content and internet marketing. Here, Ian addresses questions about content visibility beyond the blog, […]

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]]> https://seocopywriting.com/ian-lurie-on-world-building-weird-useful-significant/feed/ 2 4 Time-Saving Productivity Hacks to Keep You Sane https://seocopywriting.com/4-time-saving-productivity-hacks-to-keep-you-sane/ https://seocopywriting.com/4-time-saving-productivity-hacks-to-keep-you-sane/#comments Thu, 15 Oct 2015 10:30:37 +0000 http://seocopywriting.com/?p=24302 As an online writer, you’re probably familiar with at least one of these scenarios: Oh no (or expletive of choice)! I only have 30 minutes to get this blog post written… or, I need to come up with at least 10 blog topics for this month’s editorial calendar, but my brain is drained… or, I […]

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]]> https://seocopywriting.com/4-time-saving-productivity-hacks-to-keep-you-sane/feed/ 1 How Do You Influence an Influencer? Eric Enge Explains https://seocopywriting.com/how-to-influence-an-influencer-eric-enge-explains/ https://seocopywriting.com/how-to-influence-an-influencer-eric-enge-explains/#comments Thu, 17 Sep 2015 10:00:15 +0000 http://seocopywriting.com/?p=24193 Today we’re happy to feature Eric Enge, CEO of Stone Temple Consulting. As a recognized, wicked-smart digital marketing and SEO expert, he brings a lot to any table. He’s served up many delightful and insightful dishes to our readers over the years, and his latest spread concerns influencer marketing. Feast on his insights into this latest […]

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]]> https://seocopywriting.com/how-to-influence-an-influencer-eric-enge-explains/feed/ 4 The Semantic Web & Knowledge Graph with Bill Slawski https://seocopywriting.com/the-semantic-web-knowledge-graph-with-bill-slawski/ https://seocopywriting.com/the-semantic-web-knowledge-graph-with-bill-slawski/#comments Thu, 20 Aug 2015 12:55:26 +0000 http://seocopywriting.com/?p=24069 As the go-to expert for all things Google patents for some ten years now, Bill Slawski of SEO by the Sea and Go Fish Digital has made an art and science of predicting and explaining the deep water currents driving search engine results. Lately, Bill has focused on the changes to search results brought on by Google’s […]

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