content strategy Archives - SuccessWorks https://seocopywriting.com/tag/content-strategy/ SEO Copywriting Training and Content Writing Tips Fri, 20 Sep 2019 13:28:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 5 Expert Promotion Tips to Rock Your Blog https://seocopywriting.com/5-expert-promotion-tips-to-rock-your-blog/ https://seocopywriting.com/5-expert-promotion-tips-to-rock-your-blog/#comments Thu, 13 Aug 2015 10:00:08 +0000 http://seocopywriting.com/?p=24028 You’ve crafted a great blog post. Now what? If you answered “promote it” — which of course you did — then you’re absolutely right! As you know, all the time and effort you’ve poured into your creation amounts to zero if it’s not reaching your intended audience. No visibility, no engagement, no social sharing, no […]

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]]> https://seocopywriting.com/5-expert-promotion-tips-to-rock-your-blog/feed/ 17 Savvy Content Promotion Strategies & Techniques Used by the Pros https://seocopywriting.com/content-promotion-resources/ https://seocopywriting.com/content-promotion-resources/#comments Thu, 11 Feb 2016 11:09:45 +0000 http://seocopywriting.com/?p=24833 Recently, we shared a series of posts on how to create conversions-driving content. We started with proven copywriting formulas and how-tos on writing clickable headlines and email subject lines and ended with what Google can teach us about copywriting. In the second article, we shared expert strategies for creating powerful landing pages and engaging content, […]

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]]> https://seocopywriting.com/content-promotion-resources/feed/ 10 Hat Tip to Blog Promotion: Interview with The Social Media Hat’s Mike Allton https://seocopywriting.com/hat-tip-blog-promotion-interview-social-media-hats-mike-allton/ https://seocopywriting.com/hat-tip-blog-promotion-interview-social-media-hats-mike-allton/#comments Thu, 18 Feb 2016 11:00:09 +0000 http://seocopywriting.com/?p=24865 If you’re not already familiar with Mike Allton, there’s no better time to get to know him. Mike is the CMO for SiteSell and lead “Content Marketing Practitioner” at The Social Media Hat, which only last week was voted one of the top ten social media blogs to follow in 2016 by Social Media Examiner. For our […]

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]]> https://seocopywriting.com/hat-tip-blog-promotion-interview-social-media-hats-mike-allton/feed/ 6 4 Experts Share How They Rock B2B Content Marketing with LinkedIn https://seocopywriting.com/4-experts-share-how-they-rock-b2b-content-marketing-with-linkedin/ https://seocopywriting.com/4-experts-share-how-they-rock-b2b-content-marketing-with-linkedin/#comments Thu, 29 Oct 2015 10:00:15 +0000 http://seocopywriting.com/?p=24350 Are you cultivating relationships with colleagues and potential clients? Have you built a solid company page? Are you actively participating and posting your content in key LinkedIn groups relevant to your industry’s vertical? Have you considered establishing your own LinkedIn group? If not, you really should: LinkedIn is an ideal platform for B2B content marketing, […]

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]]> https://seocopywriting.com/4-experts-share-how-they-rock-b2b-content-marketing-with-linkedin/feed/ 3 Integrating Repurposed Content into Your 2016 Strategy https://seocopywriting.com/integrating-repurposed-content-2016-strategy/ https://seocopywriting.com/integrating-repurposed-content-2016-strategy/#comments Thu, 03 Mar 2016 11:00:41 +0000 http://seocopywriting.com/?p=24961 With the flurry of the New Year behind us and the first quarter approaching its end, now is an opportune time to revisit our content plan for the year. We would all love to consistently publish content that readers adore, but that’s simply not realistic or attainable for most of us. But what if there […]

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]]> https://seocopywriting.com/integrating-repurposed-content-2016-strategy/feed/ 8 How to Create a Page-Level Keyphrase Strategy https://seocopywriting.com/organizing-your-per-page-keyphrase-strategy-the-buying-cycle-rules/ https://seocopywriting.com/organizing-your-per-page-keyphrase-strategy-the-buying-cycle-rules/#comments Sun, 12 Sep 2010 19:35:35 +0000 http://www.seocopywriting.com/?p=3891 Greetings and congratulations!  You’ve done the hard work implicit to a solid, well-researched, SEO copywriting project, and now the rest should come that much easier! You’ve built the foundation:  well done! Today, we’re going to examine our hard-won, bountiful list of killer keyphrases — and synchronize them with our customer buying cycle to produce a […]

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]]> https://seocopywriting.com/organizing-your-per-page-keyphrase-strategy-the-buying-cycle-rules/feed/ 3 On Viral Headlines & Bad Listicles: Interview with BuzzSumo’s Steve Rayson https://seocopywriting.com/interview-buzzsumos-steve-rayson/ https://seocopywriting.com/interview-buzzsumos-steve-rayson/#comments Thu, 21 Apr 2016 10:00:33 +0000 http://seocopywriting.com/?p=25096 Since our first interview with Steve Rayson in June 2015 — and only two years after he and co-directors James Blackwell and Henley Wing launched BuzzSumo — the SaaS company has grown by quantum leaps to become a leading content data and analytics platform. And it shows no signs of slowing down. Nor does Steve, for […]

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]]> https://seocopywriting.com/interview-buzzsumos-steve-rayson/feed/ 1 5 Branding Tips for Building Your Biz: The Chicken & Egg Strategy https://seocopywriting.com/the-chicken-egg-approach-to-building-your-business-5-tips/ https://seocopywriting.com/the-chicken-egg-approach-to-building-your-business-5-tips/#comments Thu, 30 Jul 2015 11:00:01 +0000 http://seocopywriting.com/?p=23978 by Tracy Mallette Your audience — meaning your combined readers, as well as potential and current customers — and your brand are inseparably linked. Your audience builds your brand and your brand builds your audience. Like the chicken and egg, it can be hard to know which came first – and which should come first […]

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