Opinions and observations Archives - Page 5 of 5 - SuccessWorks

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/how-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

Danny Sullivan, You Changed My Life. Thank you.

/

July 6, 2017

Last week, I read the news that Danny Sullivan is shifting…

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/how-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

3 Ways to Conquer Your SEO Copywriting Fears

/

March 11, 2010

Is your fear holding you back from SEO copywriting success? At…

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/how-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

SEO Copywriting Is Dead. Long Live SEO Content Marketing

/

June 25, 2009

I've been reading the latest "Is SEO copywriting dead" debate by Glenn Murray and Brian Clark. Considering that I've been talking about SEO copywriting for over 11 years - and I'm considered by some as the pioneer of SEO copywriting - reading the headline "SEO copywriting is dead" is a little like hearing that your baby is ugly. My first response was not just "No," but "Hell no" - SEO copywriting is alive and well. But then I got to thinking. You know what? I'm going to agree with them. Maybe, as it's currently defined, SEO copywriting should be dead. And here's why.

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/how-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

Starbucks' Latest Marketing Blunder: Value Meal Pricing

/

February 6, 2009

It is no secret that I frequently bang my head against a wall…

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/how-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

The More Things Change, the More They Stay the Same

/

December 1, 2008

Wham. I felt the flashback hit while I was reading the Web…

Starbucks Coffee and Their Breakfast Sandwich Blunder

/

October 27, 2008

Don't get me wrong. I adore Starbucks coffee. My friends tease…

What Rodney Dangerfield and SEO Copywriters Have in Common

/

October 24, 2008

The comedian Rodney Dangerfield coined a brilliant one-liner…

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/how-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

Terminal 5 Trauma - British Airways and Missed Reputation Management Opportunities

/

April 3, 2008

Just one week ago, I was returning home from an Amsterdam holiday.…

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2008/04/How-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/how-to-manage-your-businesss-reputation-when-mistakes-happen-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

Where Should Company Names Appear in the Title?

/

March 4, 2008

Jakob Nielsen wrote an interesting article about where the company…