LOL, I’m so used to SEO writing now that it’s hard to write any other way – my creative thoughts tend to be sprinkled with keyphrases. Ah, what this industry has done to my brain…:)

It’s a Friends reference and I should have said “transponster” – not sure why I needed to add the “d.”

In case you were wondering, no one knew what Chandler did for a living, which brought about this exchange when they were playing a game about which friends knew the others better.

Ross: Correct! What is Chandler Bing’s job?
Rachel: Oh! Oh gosh, it has something to do with numbers.
Monica: And processing!
Rachel: Oh, well… and he carries a briefcase!
Ross: Ten seconds. You need this or you lose the game.
Monica: It’s, um, it has something to do with transponding.
Rachel: Oh, oh, oh, he’s a transpons… transponster!
Monica: That’s not even a word!

(Yes, I looked that up. I may be a Friends freak, but I’m not that bad.)

Oh yes. You’re exactly right.

Since I’ve been doing this for so long, it’s easy for me to forget that not everyone “gets it.” There are so many companies who barely know what SEO is – or know what it is, but refuse to do it. Here’s hoping that this report helps a few more businesses realize that, yes, SEO is really that important. :)

Thanks, Gretchen, for your comments! :)

You’re right. Search scent around PPC is a *big* deal. Every holiday season, I cringe when I see the increase in bad PPC landing pages – and I think about how much money that must be costing the advertiser. Ouch.

I can’t say that I’ve ever been called a transpondster. Hehe. Sounds kinda Star Trekkie to me. :)

Thanks for your comments!

Bouncerate is probably the greatest enemy for late adopters, right?

I often have the conversation with clients, potential clients, and random people who don’t understand what I do for a living (one friend still tells people I’m a “transpondster”), that yes, I can write keyword-rich content that search engines love, but if I stopped there it wouldn’t be beneficial. An SEO tool can help you get traffic, but what good is traffic if visitors hit the back button as soon as they land on the page? Compelling content can keep your audience engaged.

As a consumer, I have to comment on the topic of “search scent.” This applies not only to your optimized website, but also (and probably more so) to your landing pages for PPC. If you invested time and money into appearing at the top of the search results for a specific term, as a consumer, I don’t want to click on your result (or ad) and be brought to a page that does not mention what I am looking for. I will just hit the back button and you just wasted money and efforts.

Thanks for sharing!!