Copywriting Archives - SuccessWorks https://seocopywriting.com/tag/copywriting/ SEO Copywriting Training and Content Writing Tips Thu, 05 Aug 2021 23:56:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 SEO Is No Excuse For “Cre8ive” Spelling and Grammar https://seocopywriting.com/seo-is-no-excuse-for-cre8ive-spelling-and-grammar/ https://seocopywriting.com/seo-is-no-excuse-for-cre8ive-spelling-and-grammar/#comments Tue, 08 Mar 2011 14:02:50 +0000 http://www.seocopywriting.com/?p=6156 Despite the claims by some less-than-reputable SEO firms or by those who only see the technical aspects of search engine optimization, it’s not enough to just have “a lot of content” on your website. It’s not so simple. Your content – whether on your home page, your blog, or a sales page – needs to […]

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]]> https://seocopywriting.com/seo-is-no-excuse-for-cre8ive-spelling-and-grammar/feed/ 5 Create Killer Content: Copy These Powerful Formulas https://seocopywriting.com/sales-writing-resources/ https://seocopywriting.com/sales-writing-resources/#comments Thu, 14 Jan 2016 11:00:34 +0000 http://seocopywriting.com/?p=24619 Do a search on “sales writing” or “copywriting” and you’ll see that the body of content around it is ginormous. And that’s no surprise. After all, copywriting is the substance of all the print and digital marketing materials out there, from headlines to calls to action (and all that stuff in between). The art and […]

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]]> https://seocopywriting.com/sales-writing-resources/feed/ 12 3 Ways to Re-Ignite Your Web Copy Right Now https://seocopywriting.com/3-ways-to-ramp-up-your-web-copy-right-now/ https://seocopywriting.com/3-ways-to-ramp-up-your-web-copy-right-now/#respond Mon, 18 Apr 2011 12:24:32 +0000 http://www.seocopywriting.com/?p=6639 Welcome!  Today we’re introducing a fun new feature to Heather’s Monday how-to video blog series: answering your questions!  Yes, Heather is accepting questions you may have regarding anything SEO, content marketing, and web writing, then answering via her video blog post.  How cool is that?   Today’s post answers one of Heather’s most frequently asked questions:  […]

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]]> https://seocopywriting.com/3-ways-to-ramp-up-your-web-copy-right-now/feed/ 0 3 signs that your SEO copy is over-optimized https://seocopywriting.com/3-signs-that-your-seo-copy-is-over-optimized/ https://seocopywriting.com/3-signs-that-your-seo-copy-is-over-optimized/#comments Mon, 20 Jun 2011 12:09:41 +0000 http://www.seocopywriting.com/?p=7366 Greetings!  Today’s SEO copywriting video tip addresses the three telling signs that your SEO copy may be over-optimized.  Yes, there is such a thing, and it happens when you’ve geared the copy so heavily towards the search engines that you’ve forgotten about the user experience. Join Heather as she discusses the three telltale signs that […]

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]]> https://seocopywriting.com/3-signs-that-your-seo-copy-is-over-optimized/feed/ 3 What Stephen King Can Teach You About Editing https://seocopywriting.com/stephen-king-editing/ https://seocopywriting.com/stephen-king-editing/#comments Mon, 12 Mar 2012 10:00:03 +0000 http://www.seocopywriting.com/?p=10689 Welcome back! In today’s video how-to, Heather picks up on the literary theme she began last week with “What Dr. Seuss can teach you about copywriting.” In that post, she featured five lessons for good copywriting via the books of Theodor Geisel (a.k.a. Dr. Seuss). This week, Heather turns her attention to editing with what […]

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]]> https://seocopywriting.com/stephen-king-editing/feed/ 3 5 Freelance SEO Copywriting Business Tips (+ Video!) https://seocopywriting.com/on-the-business-of-freelance-seo-copywriting/ https://seocopywriting.com/on-the-business-of-freelance-seo-copywriting/#comments Tue, 05 Jun 2012 09:20:20 +0000 http://www.seocopywriting.com/?p=12076 Welcome back to another “slice of Heather,” featuring the best of her best blog posts grouped by theme. Last week, we covered small business freelance copywriting, which had to do more with the personal struggles we as small business owners face in trying to cobble together a viable career for ourselves. Today…we cover the same […]

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]]> https://seocopywriting.com/on-the-business-of-freelance-seo-copywriting/feed/ 2 Copywriting Lessons from the Masters https://seocopywriting.com/copywriting-lessons-from-the-masters/ https://seocopywriting.com/copywriting-lessons-from-the-masters/#respond Mon, 18 Jun 2012 09:40:05 +0000 http://www.seocopywriting.com/?p=12251 Greetings and welcome back! Today we’re featuring Heather’s 3-part video series on “lessons from the masters,” in both copywriting and editing. From the disparate worlds of literary fiction, psychology, and television, Heather pulls valuable insights for the Web writer from Stephen King, Abraham Maslow, and infomercials. (Plus, a bonus post about what the creative genius […]

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]]> https://seocopywriting.com/copywriting-lessons-from-the-masters/feed/ 0 What to Do Before You Start Writing https://seocopywriting.com/do-you-know-who-youre-writing-for/ https://seocopywriting.com/do-you-know-who-youre-writing-for/#comments Mon, 27 Feb 2012 11:00:00 +0000 http://www.seocopywriting.com/?p=10450 Welcome back! Today’s Web-writing video addresses a fundamental copywriting step that a lot of people choose to blow off: researching the target audience you’re writing for before you start writing. That most folks ignore this critical step is actually a huge advantage for those that do invest some time into getting to know their customer: […]

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]]> https://seocopywriting.com/do-you-know-who-youre-writing-for/feed/ 1 So What “About Us?” How to Awaken This Top-Converting Sleeper Page https://seocopywriting.com/so-what-about-us-awaken-this-conversions-sleeper/ https://seocopywriting.com/so-what-about-us-awaken-this-conversions-sleeper/#comments Mon, 04 Apr 2011 12:56:59 +0000 http://www.seocopywriting.com/?p=6434 Welcome back!  Question for you:  Did you know that your “About Us” page is a sleeper page waiting to be awakened and optimized for conversions? Or even that it is a heavily-visited page that sparks conversions?  Today Heather addresses how to write a conversions-driving “About Us” page in her ongoing video series on writing a […]

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]]> https://seocopywriting.com/so-what-about-us-awaken-this-conversions-sleeper/feed/ 6 Balancing SEO and Copywriting Best Practices: A True Story https://seocopywriting.com/balancing-seo-and-copywriting-best-practices/ https://seocopywriting.com/balancing-seo-and-copywriting-best-practices/#comments Tue, 03 Jan 2012 10:45:22 +0000 http://www.seocopywriting.com/?p=9752 I was working with one of my social SEO clients on their blog. My SEO company, Brick Marketing, was responsible for writing two blog posts each week, which we would then promote through the client’s various social networks as they went live. We were specifically instructed to make sure the blog posts were “SEO friendly” […]

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