Posts

On Viral Headlines & Bad Listicles: Interview with BuzzSumo's Steve Rayson

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Since our first interview with Steve Rayson in June 2015 --…

SEO via Media Relations with @SpinSucks Gini Dietrich

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You've most likely heard of Spin Sucks and the force behind it,…

Top SEO, copywriting and content news of the week

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Here it is, folks! This is a compilation of the most important…

How a swipe file can conquer writer's block

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Greetings and welcome back! Today, Heather discusses her favorite…

OMG! How NOT to Write Business Web Content

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In today's text, Twitter, social media world, people are getting…

8 tips for writing content that sticks

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The web is filled with mushrooming content, with no real score…

How to Create a Customer Persona

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Greetings! This week’s video how-to answers a reader question: …

How to Turn a Boring FAQ Page into a Sales Star

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Does reading your FAQ page make you yawn? Do you write your…

Interview with SEO Copywriting Certification Grad, George Passwater

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No matter where or how old he was, George Passwater’s life…

Leverage Your Online Writing for Optimization and Conversions!

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Welcome!  Glad you're here, because today, with all the research…