search engine writing Archives - SuccessWorks https://seocopywriting.com/tag/search-engine-writing/ SEO Copywriting Training and Content Writing Tips Fri, 20 Sep 2019 15:14:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 3 Ways SEO Can Ruin Content https://seocopywriting.com/3-ways-seo-can-ruin-content/ https://seocopywriting.com/3-ways-seo-can-ruin-content/#comments Tue, 20 Jun 2017 17:35:59 +0000 http://www.seocopywriting.com/?p=5434 Do you think keyphrase usage destroys well-written content? Well, you’re right. Up to a point. Way back in 2011, Lee Odden wrote “Content Strategy and the Dirty Lie About SEO.” At the end of the post, he posed the question – the question that’s been debated ever since “writing for search engines” started: Do you think […]

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]]> https://seocopywriting.com/3-ways-seo-can-ruin-content/feed/ 24 5 Sure-Fire Ways to Create a Killer Home Page https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/ https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/#comments Mon, 14 Mar 2011 13:05:32 +0000 http://www.seocopywriting.com/?p=6221 Greetings! Glad you’re here, because today’s SEO copywriting how-to video is about creating a killer home page.  However powerful your copywriting and skilled your SEO, if you’re making these all-too-common, conversions-killing mistakes with your home page copy, your business will suffer.  The good news is, bad as it may seem now, it is easily corrected! […]

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]]> https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/feed/ 15 What Does an SEO Copywriter Do, Anyway? https://seocopywriting.com/what-does-a-seo-copywriter-do-anyway/ https://seocopywriting.com/what-does-a-seo-copywriter-do-anyway/#comments Mon, 25 Apr 2011 12:33:46 +0000 http://www.seocopywriting.com/?p=6702 Welcome back!  In today’s video post, Heather answers a question from the LinkedIn SEO Copywriting group:  What does an SEO copywriter do, anyway? It is an excellent question, as many folks are somewhat mystified by the words “SEO copywriting.”  Whether you’re in the online writing profession, or are considering hiring a SEO copywriter, you will […]

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]]> https://seocopywriting.com/what-does-a-seo-copywriter-do-anyway/feed/ 2 3 signs that your SEO copy is over-optimized https://seocopywriting.com/3-signs-that-your-seo-copy-is-over-optimized/ https://seocopywriting.com/3-signs-that-your-seo-copy-is-over-optimized/#comments Mon, 20 Jun 2011 12:09:41 +0000 http://www.seocopywriting.com/?p=7366 Greetings!  Today’s SEO copywriting video tip addresses the three telling signs that your SEO copy may be over-optimized.  Yes, there is such a thing, and it happens when you’ve geared the copy so heavily towards the search engines that you’ve forgotten about the user experience. Join Heather as she discusses the three telltale signs that […]

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]]> https://seocopywriting.com/3-signs-that-your-seo-copy-is-over-optimized/feed/ 3 How to Write High-Ranking Copy for Your One-Page Site https://seocopywriting.com/write-high-ranking-copy-for-your-one-page-site/ https://seocopywriting.com/write-high-ranking-copy-for-your-one-page-site/#comments Mon, 26 Mar 2012 10:00:09 +0000 http://www.seocopywriting.com/?p=10849 Welcome back! In this week’s web-writing video tip, Heather addresses a question that she’s been asked repeatedly in the past week: “How can I write high-ranking copy for my one-page site?” You may be wondering why you would even want a one-page site, thinking “wouldn’t I just want to build out more content to the […]

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]]> https://seocopywriting.com/write-high-ranking-copy-for-your-one-page-site/feed/ 5 Interview with Alan Bleiweiss, Search Marketing Expert and King of Rant https://seocopywriting.com/interview-with-alan-bleiweiss-search-marketing-expert-king-of-rant/ https://seocopywriting.com/interview-with-alan-bleiweiss-search-marketing-expert-king-of-rant/#comments Tue, 18 Oct 2011 12:53:01 +0000 http://www.seocopywriting.com/?p=8848 Today we’re honored to share our interview with Alan Bleiweiss, the outspoken search marketing industry leader widely known for his unabashed views (and rants). A recognized author, speaker, and character, Alan is now the Director of Search Services at Click2Rank Consulting based in Lacey, Washington. So what led you to the involvement you’ve had over the years […]

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]]> https://seocopywriting.com/interview-with-alan-bleiweiss-search-marketing-expert-king-of-rant/feed/ 3 Target Your Web Copy with an Ideal Customer Profile https://seocopywriting.com/target-your-web-copy-with-an-ideal-customer-profile/ https://seocopywriting.com/target-your-web-copy-with-an-ideal-customer-profile/#comments Tue, 06 Sep 2011 13:32:19 +0000 http://www.seocopywriting.com/?p=8207 There’s something at the center of every great web copy page. It’s not keyword selection or the call to action, although those are both important factors. It’s the customer. Understanding the customer is at the heart of good copywriting – but to make truly great SEO copywriting you need to go one step further and […]

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]]> https://seocopywriting.com/target-your-web-copy-with-an-ideal-customer-profile/feed/ 3 The Trouble with “SEO Copywriting” https://seocopywriting.com/the-trouble-with-seo-copywriting/ https://seocopywriting.com/the-trouble-with-seo-copywriting/#comments Tue, 12 Jul 2011 12:23:41 +0000 http://www.seocopywriting.com/?p=7655 The trouble with the term “SEO Copywriting” is that so many people misinterpret what it means.  A large number of people associate the term SEO with a mindset that involves manipulation and trickery, and they bring this faulty mindset to copywriting as well.  Worse still is that many believe that this manipulative behavior is a […]

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]]> https://seocopywriting.com/the-trouble-with-seo-copywriting/feed/ 7 Is Your SEO Copywriting Any Good? 3 Tell-Tale Tests https://seocopywriting.com/is-your-seo-copywriting-any-good-3-tell-tale-tests/ https://seocopywriting.com/is-your-seo-copywriting-any-good-3-tell-tale-tests/#comments Mon, 11 Jul 2011 12:26:57 +0000 http://www.seocopywriting.com/?p=7640 Welcome back!  Today’s video SEO copywriting tip concerns how to tell if your Web SEO copywriting is any good. Whether you hired an SEO copywriter or are doing it yourself, you may not be sure how to gauge the quality and effectiveness of your SEO copy.  Join Heather as she outlines three tests to tell […]

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]]> https://seocopywriting.com/is-your-seo-copywriting-any-good-3-tell-tale-tests/feed/ 6 5 ways to use analytics to find content marketing opportunities https://seocopywriting.com/5-ways-to-use-analytics-to-find-content-marketing-opportunities/ https://seocopywriting.com/5-ways-to-use-analytics-to-find-content-marketing-opportunities/#comments Tue, 14 Jun 2011 11:42:36 +0000 http://www.seocopywriting.com/?p=7332 Eggheads. Geeks. Socially challenged. These are the stereotypes that come to mind when mentioning statistics or those who love digging through analytics. I may get the strange look from the occasional stranger, (maybe it’s my rugged good looks?), but I’m far from being the poster child for the Revenge of the Nerds movies. With so […]

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