writing for search engines Archives - SuccessWorks https://seocopywriting.com/tag/writing-for-search-engines/ SEO Copywriting Training and Content Writing Tips Mon, 20 Jul 2020 17:26:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 SEO Editing vs. Copywriting for SEO https://seocopywriting.com/seo-editing-vs-copywriting-for-seo/ https://seocopywriting.com/seo-editing-vs-copywriting-for-seo/#comments Thu, 24 Mar 2016 12:30:23 +0000 http://www.seocopywriting.com/?p=5796 Should you create original SEO content? Or, should you optimize an existing page (in other words, add keyphrases without rewriting the copy?). Freelance and in-house writers ask this question all the time. I receive emails saying, “My boss (or client) wants me to add keyphrases to this existing page. The problem is, the page isn’t […]

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]]> https://seocopywriting.com/seo-editing-vs-copywriting-for-seo/feed/ 22 3 Ways SEO Can Ruin Content https://seocopywriting.com/3-ways-seo-can-ruin-content/ https://seocopywriting.com/3-ways-seo-can-ruin-content/#comments Tue, 20 Jun 2017 17:35:59 +0000 http://www.seocopywriting.com/?p=5434 Do you think keyphrase usage destroys well-written content? Well, you’re right. Up to a point. Way back in 2011, Lee Odden wrote “Content Strategy and the Dirty Lie About SEO.” At the end of the post, he posed the question – the question that’s been debated ever since “writing for search engines” started: Do you think […]

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]]> https://seocopywriting.com/3-ways-seo-can-ruin-content/feed/ 24 3 signs that your SEO copy is over-optimized https://seocopywriting.com/3-signs-that-your-seo-copy-is-over-optimized/ https://seocopywriting.com/3-signs-that-your-seo-copy-is-over-optimized/#comments Mon, 20 Jun 2011 12:09:41 +0000 http://www.seocopywriting.com/?p=7366 Greetings!  Today’s SEO copywriting video tip addresses the three telling signs that your SEO copy may be over-optimized.  Yes, there is such a thing, and it happens when you’ve geared the copy so heavily towards the search engines that you’ve forgotten about the user experience. Join Heather as she discusses the three telltale signs that […]

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]]> https://seocopywriting.com/3-signs-that-your-seo-copy-is-over-optimized/feed/ 3 7 Hot Tips for Writing a Top-Converting Services Page [VIDEO] https://seocopywriting.com/7-hot-tips-for-writing-a-top-converting-services-page/ https://seocopywriting.com/7-hot-tips-for-writing-a-top-converting-services-page/#comments Thu, 16 Jun 2016 15:35:40 +0000 http://www.seocopywriting.com/?p=6365 Want to know the secrets to writing a top-converting services page? Unlike product pages, which are all about landing the sale, service pages are different. It’s all about getting the lead. With that in mind, here are seven smart strategies for capturing leads with savvy SEO copywriting. Watch the video for all the juicy information, or check […]

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]]> https://seocopywriting.com/7-hot-tips-for-writing-a-top-converting-services-page/feed/ 16 Why Google’s Recent Changes Mean Good News for the SEO Industry https://seocopywriting.com/why-googles-recent-changes-mean-good-news-for-the-seo-industry/ https://seocopywriting.com/why-googles-recent-changes-mean-good-news-for-the-seo-industry/#comments Tue, 25 Oct 2011 12:01:13 +0000 http://www.seocopywriting.com/?p=8972 Recently we have been observing many changes affecting the SEO industry. These changes are all initiated by Google and have a direct impact on SEO campaigns in some way or another. The SEO industry has been exploding the web with blog posts, comments and opinions about these updations, most of which are like an accusation […]

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]]> https://seocopywriting.com/why-googles-recent-changes-mean-good-news-for-the-seo-industry/feed/ 7 How to Write for Google’s Expanded Site Links https://seocopywriting.com/how-to-write-for-googles-expanded-site-links/ https://seocopywriting.com/how-to-write-for-googles-expanded-site-links/#comments Mon, 29 Aug 2011 12:21:47 +0000 http://www.seocopywriting.com/?p=8161 Greetings to you! Today, Heather addresses how to write for Google’s expanded site links. Yes, you may have noticed that Google has made yet another change to its SERP (search engine results page). This change presents a fantastic opportunity: besides displaying expanded site links, Google is also displaying a little snippet from each of those […]

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]]> https://seocopywriting.com/how-to-write-for-googles-expanded-site-links/feed/ 6 How to Write for Google’s Panda Update https://seocopywriting.com/how-to-write-for-googles-panda-update/ https://seocopywriting.com/how-to-write-for-googles-panda-update/#comments Mon, 01 Aug 2011 12:52:41 +0000 http://www.seocopywriting.com/?p=7878 Wrestling with the Panda? If the challenge of working with Google’s Panda update is weighing heavily on your SEO copywriting mind, you’re not alone. Today’s video post addresses the ever more frequent reader question: “How do I write online copy for Google’s Panda update?” The Panda update has received a lot of attention in industry […]

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]]> https://seocopywriting.com/how-to-write-for-googles-panda-update/feed/ 11 Beware the SEO Copywriting B.S. – 3 Tips about Those Online Tips https://seocopywriting.com/beware-the-seo-copywriting-b-s-3-tips-about-those-online-tips/ https://seocopywriting.com/beware-the-seo-copywriting-b-s-3-tips-about-those-online-tips/#comments Mon, 25 Jul 2011 12:55:29 +0000 http://www.seocopywriting.com/?p=7782 Greetings!  Today’s web writing video post answers a question from the SEO Copywriting LinkedIn group:  “How can I tell if an SEO copywriting tip is legit?” An excellent question, as the online world is thick with misinformed SEO “advice.”  Join Heather as she discusses how to judge if that “expert SEO tip” is legit or […]

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]]> https://seocopywriting.com/beware-the-seo-copywriting-b-s-3-tips-about-those-online-tips/feed/ 5 How Many Words Should Be on Your Home Page? A Closer Look https://seocopywriting.com/how-many-words-should-be-on-your-home-page-a-closer-look/ https://seocopywriting.com/how-many-words-should-be-on-your-home-page-a-closer-look/#comments Mon, 13 Jun 2011 13:18:10 +0000 http://www.seocopywriting.com/?p=7319 Greetings! Ready to get your learn on? Great, because today’s SEO copywriting video post delves into the question:  How many words should be on my homepage? Heather’s SEO copywriting tip actually piggybacks on a recent (Google) Matt Cutts’ (“that’s a good question”) video addressing whether you should have more or less content on your homepage.  […]

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]]> https://seocopywriting.com/how-many-words-should-be-on-your-home-page-a-closer-look/feed/ 15 Want to Be an SEO Copywriter? Here’s How to Do It https://seocopywriting.com/want-to-be-an-seo-copywriter-heres-how-to-do-it/ https://seocopywriting.com/want-to-be-an-seo-copywriter-heres-how-to-do-it/#comments Mon, 06 Jun 2011 12:12:43 +0000 http://www.seocopywriting.com/?p=7222 Welcome back!  Today Heather answers a question from her SEO Copywriting Facebook group:  “How do I become an SEO copywriter and get clients?” In a two-part answer to this loaded question, Heather first addresses how to go about learning SEO and direct response copywriting before you start working with clients, and then what to do […]

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