writing for search engines copywriting Archives - SuccessWorks https://seocopywriting.com/tag/writing-for-search-engines-copywriting/ SEO Copywriting Training and Content Writing Tips Mon, 19 Aug 2019 16:09:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 5 Sure-Fire Ways to Create a Killer Home Page https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/ https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/#comments Mon, 14 Mar 2011 13:05:32 +0000 http://www.seocopywriting.com/?p=6221 Greetings! Glad you’re here, because today’s SEO copywriting how-to video is about creating a killer home page.  However powerful your copywriting and skilled your SEO, if you’re making these all-too-common, conversions-killing mistakes with your home page copy, your business will suffer.  The good news is, bad as it may seem now, it is easily corrected! […]

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]]> https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/feed/ 15 3 signs that your SEO copy is over-optimized https://seocopywriting.com/3-signs-that-your-seo-copy-is-over-optimized/ https://seocopywriting.com/3-signs-that-your-seo-copy-is-over-optimized/#comments Mon, 20 Jun 2011 12:09:41 +0000 http://www.seocopywriting.com/?p=7366 Greetings!  Today’s SEO copywriting video tip addresses the three telling signs that your SEO copy may be over-optimized.  Yes, there is such a thing, and it happens when you’ve geared the copy so heavily towards the search engines that you’ve forgotten about the user experience. Join Heather as she discusses the three telltale signs that […]

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]]> https://seocopywriting.com/3-signs-that-your-seo-copy-is-over-optimized/feed/ 3 Want to Be an SEO Copywriter? Here’s How to Do It https://seocopywriting.com/want-to-be-an-seo-copywriter-heres-how-to-do-it/ https://seocopywriting.com/want-to-be-an-seo-copywriter-heres-how-to-do-it/#comments Mon, 06 Jun 2011 12:12:43 +0000 http://www.seocopywriting.com/?p=7222 Welcome back!  Today Heather answers a question from her SEO Copywriting Facebook group:  “How do I become an SEO copywriter and get clients?” In a two-part answer to this loaded question, Heather first addresses how to go about learning SEO and direct response copywriting before you start working with clients, and then what to do […]

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]]> https://seocopywriting.com/want-to-be-an-seo-copywriter-heres-how-to-do-it/feed/ 5 5 Steps to Great Content for Readers and Search Engines https://seocopywriting.com/5-steps-to-great-content-for-readers-and-search-engines/ https://seocopywriting.com/5-steps-to-great-content-for-readers-and-search-engines/#comments Tue, 31 May 2011 13:47:46 +0000 http://www.seocopywriting.com/?p=7131 One thing that has become evident in the post-Google Panda world is that if you want to ensure that your site doesn’t lose rankings, you will need great content! Not simply search engine optimized content, but content that both search engines AND visitors will enjoy alike. Everyone’s content development process is a little different.  Today […]

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]]> https://seocopywriting.com/5-steps-to-great-content-for-readers-and-search-engines/feed/ 5 SEO Keyword Density: Lose This Relic and Adopt Best Practices https://seocopywriting.com/seo-keyword-density-lose-this-relic-and-adopt-best-practices/ https://seocopywriting.com/seo-keyword-density-lose-this-relic-and-adopt-best-practices/#comments Mon, 23 May 2011 12:13:32 +0000 http://www.seocopywriting.com/?p=7062 Greetings to you! With today’s video post, Heather hopes to put to rest that chronic, persistent “keyword density” question: “What’s the best keyword density for my site?” Having been around the block a time or two for nearly 14 years, Heather has encountered this question time and time again.  Her short answer: there is no […]

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]]> https://seocopywriting.com/seo-keyword-density-lose-this-relic-and-adopt-best-practices/feed/ 7 5 Post-Panda Strategies for Optimizing Your E-Commerce Site https://seocopywriting.com/5-post-panda-strategies-for-optimizing-your-e-commerce-site/ https://seocopywriting.com/5-post-panda-strategies-for-optimizing-your-e-commerce-site/#respond Mon, 02 May 2011 12:17:09 +0000 http://www.seocopywriting.com/?p=6762 Welcome back! In this third post of her Q & A video blog series, Heather addresses the oft-asked question:  How can I make my e-commerce site better for the search engines? Many smaller to mid-sized e-commerce companies are now striving to make their sites as good as they can possibly be, after suffering the fallout […]

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]]> https://seocopywriting.com/5-post-panda-strategies-for-optimizing-your-e-commerce-site/feed/ 0 How to Transform Blah into Bang with SEO Copy Editing https://seocopywriting.com/how-to-transform-blah-into-bang-with-seo-copy-editing/ https://seocopywriting.com/how-to-transform-blah-into-bang-with-seo-copy-editing/#comments Mon, 07 Feb 2011 13:37:32 +0000 http://www.seocopywriting.com/?p=5880 Welcome back! In today’s video post, Heather elaborates on SEO copy editing, specifically addressing how to edit your existing content with keyphrases to drive more search engine traffic to your website. As you may recall from last week’s discussion about SEO editing versus copywriting for SEO, keyphrase editing is a smart strategy for longer “information”-type […]

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]]> https://seocopywriting.com/how-to-transform-blah-into-bang-with-seo-copy-editing/feed/ 6 How to Turn a Boring FAQ Page into a Sales Star https://seocopywriting.com/how-to-turn-a-boring-faq-page-into-a-sales-star/ https://seocopywriting.com/how-to-turn-a-boring-faq-page-into-a-sales-star/#comments Mon, 11 Apr 2011 11:45:40 +0000 http://www.seocopywriting.com/?p=6536 Does reading your FAQ page make you yawn? Do you write your FAQ pages in five minutes, figuring “nobody is going to read them anyway?” Check this out… FAQ pages can be incredibly powerful to the sales process and conversions. Plus, infusing your FAQ page with a little personality can set you apart from your […]

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]]> https://seocopywriting.com/how-to-turn-a-boring-faq-page-into-a-sales-star/feed/ 8 SEO Copywriting Checklist: Are you writing content “for Google”? https://seocopywriting.com/writing-content-for-google/ https://seocopywriting.com/writing-content-for-google/#comments Mon, 13 May 2013 10:00:07 +0000 http://www.seocopywriting.com/?p=16384 Greetings! Welcome to another installment of the SEO Copywriting Checklist series. Today, Heather gets back to the basics in discussing whether you’re writing content “for Google”. The idea that you need to write content in a particular way for it to position well in search results is a tenacious misconception. It’s also an unhealthy one, […]

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