Comments on: Writing for Print vs. Web: 5 Tips for Catalog Copywriters

By: gerald

gerald — Sat, 26 Sep 2020 00:38:09 +0000

I have always wondered about this. Trying to sound natural while combining SEO with copy can be difficult at times.

By: Heather

Heather — Wed, 21 Sep 2011 20:03:23 +0000

In reply to Judith.

Yes, yes, yes. It’s (much) more than just “writing for Google.” It’s writing quality content that your readers love – and makes them come back for more.

Thanks for your comment!

By: Judith

Judith — Wed, 21 Sep 2011 07:51:31 +0000

I really enjoyed your article, Heather. It’s a good introduction to web copywriting as well as a caveat about teaching print writers about online writing. :D

I’ve done both online and offline writing and while web writers have to mind keywords, what we all have to remember is that both print and web writing are meant to be read by real people.

By: Heather

Heather — Thu, 19 May 2011 14:37:13 +0000

VERY true, Nick. That’s one of the most common things I’ll hear during a training, “But how can we be creative if we have to stick these extra words in there?” Once print writers realize that there’s a method to the keyword insertion madness – and it won’t interfere with their creativity – they mellow out. :)

Thanks!

By: Nick Stamoulis

Nick Stamoulis — Thu, 19 May 2011 13:44:44 +0000

Writing for the web is certainly different than writing for print. Some believe that web copy doesn’t allow for as much creativity, since it’s all about the keywords. I don’t agree with that. I think that it’s entirely possible to write keyword rich content that is also creative and valuable.