Random writing stuff Archives - SuccessWorks

Warning: Unpopular SEO writing opinion

Heather Lloyd-Martin — Tue, 20 Feb 2024 09:30:34 +0000

Unpopular opinion alert: Adding new blog posts may not help your site. (No matter what that content marketing company told you.) 🙄 So many of my new clients — especially subject matter experts — don’t need new content (immediately). They HAVE content — scads of it scattered across various platforms. (Maybe that sounds familiar.) What […]

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I’m the Original Content Goblin — and I Have Some Thoughts

Heather Lloyd-Martin — Thu, 09 Nov 2023 14:39:49 +0000

“Hi, I’m Heather, and I’m the original content goblin.” I saw the announcement drop on a friend’s Facebook page. My friend’s name is Daron Babin, and he was laughing about how the article “The people who ruined the internet” made him look like a villain. So, of course, I had to read the article. (Here’s […]

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Here’s The BIG Problem I Have With Yearly Blogging Trend Reports

Heather Lloyd-Martin — Wed, 04 Oct 2023 20:31:20 +0000

Do you constantly feel guilty thinking that you should do more with your SEO content campaign? This question popped into my brain while I was scanning the latest Orbit Media 2023 Blogging Statistics: 10 Years of Trends and Insights from 1000+ Bloggers. It’s a great read. I have bunches of respect for Orbit Media and […]

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I Did the Scary Thing, and WOW!

Heather Lloyd-Martin — Tue, 26 Sep 2023 14:42:49 +0000

I decided to do something scary and counterintuitive last week. Something so unheard of, that some business owners would think I was crazy. And I may totally regret this… But first, some backstory… Over the last fifteen years, my focus has been on large, corporate brands (for instance, AAA was a client.) I loved digging […]

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Should ChatGPT Set Your SEO Writing Strategy?

Heather Lloyd-Martin — Thu, 29 Jun 2023 16:53:59 +0000

My snarky side debated writing a one-word blog post this week, with “no” as the answer to the title question. But I didn’t want to do that to you. (Although I promise I’ll write a one-word blog post someday!) Let’s dive in and discuss the extended dance mix answer of “Should ChatGPT set your SEO […]

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Wait? Isn’t More Google Traffic Better?

Heather Lloyd-Martin — Mon, 23 Jan 2023 16:30:10 +0000

Here’s a trick question. A blog post gets top search positions, but it only drives about 100 visitors from Google a year. Of those, only 15-20 turn into customers. Should you: a. Delete the non-performing page? b. Rewrite the content? c. Celebrate? Are you kidding — the page has a 15-20 percent conversion rate! Yup, […]

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29 Reasons to Fire a Copywriting Client (Yes, It’s OK to Do!)

Heather Lloyd-Martin — Mon, 15 Aug 2022 15:44:08 +0000

Does it feel like you need permission to fire a client — especially now? I get it. I do. It’s easy to put our needs on hold and think, “I don’t love working with this client, but it’s not so bad.” At the same time, you may lose sleep, dread the work, and wish that […]

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5 Surprising Boo-Boos That Mess with Your Landing Page Conversion Rates

Heather Lloyd-Martin — Wed, 16 Feb 2022 20:09:01 +0000

What are some of your main goals when you craft stellar SEO copy? I can think of three big ones: Higher rankings! Significantly more site visitors! Boosted brand awareness! Yes! These are all good things, but… What happens if your content does its SEO job and people flock to your page – yet, your page […]

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Should You Provide Free SEO Writing Samples?

Heather Lloyd-Martin — Wed, 12 Jan 2022 13:25:17 +0000

Imagine applying for a super-cool freelance SEO writing job. You provided amazing, targeted clips, your interview was on-point, and you were ready to get the “let’s sign a contract” go-ahead. Now, imagine the prospect asks you to write a 1,000-word blog post to see if you can “match the brand voice.” But here’s the catch: […]

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SEO Writers: Land the Gig? Don’t Make This Expensive Mistake

Heather Lloyd-Martin — Wed, 03 Mar 2021 12:30:23 +0000

Yup, it’s another rant-y post. (I know how much you guys love them!) And this time. I’m trashing on Peloton. Again. Long-term subscribers know that I’ve written about Peloton before. Although I mock their ads, I grudgingly have to admit that their targeting is spot-on. Great advertising is a fantastic way to drive sales. But what happens […]

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