Comments on: Discount Your Copywriting Rates? No Way! Try This Instead. https://seocopywriting.com/discount-copywriting-rates/ SEO Copywriting Training and Content Writing Tips Mon, 19 Aug 2019 22:40:27 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: [Updated] Freelance SEO Copywriting: The Ultimate Guide for Beginners https://seocopywriting.com/discount-copywriting-rates/#comment-75359 Wed, 27 May 2015 20:08:06 +0000 http://www.seocopywriting.com/?p=15023#comment-75359 […] Discount your rates? No way! Try this instead! Learn why bidding low can work against you in many ways. […]

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By: Heather Lloyd-Martin https://seocopywriting.com/discount-copywriting-rates/#comment-6831 Mon, 10 Jun 2013 19:01:16 +0000 http://www.seocopywriting.com/?p=15023#comment-6831 In reply to Mike.

Thanks for the love, @Mike!

Yes, I love the idea of throwing in Z (whatever Z is.) Offering clients things that don’t take me much time/effort to pull together – but are huge value-adds to the client – work well as the add-on. Plus, it shows that you are trying to work with the client’s situation. That’s perfect!

Great feedback! Thank you!

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By: Mike https://seocopywriting.com/discount-copywriting-rates/#comment-6830 Sun, 09 Jun 2013 10:32:17 +0000 http://www.seocopywriting.com/?p=15023#comment-6830 Great post!

Especially this part – “Offer to eliminate a deliverable from the agreement.”

I have found that you can actually turn a potentially awkward/negative situation like that into an awesome-now-the-client-loves-you-forever situation simply by phrasing it like:

“I totally understand. While I can’t offer you the same package we discussed earlier at that price, I can do X and Y and I would be happy to throw in Z as well.”

Takes the focus off your service reduction and puts it back into a scenario of you over-delivering to your client.

P.S. I love your blog.

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By: Heather Lloyd-Martin https://seocopywriting.com/discount-copywriting-rates/#comment-6829 Wed, 30 Jan 2013 21:42:44 +0000 http://www.seocopywriting.com/?p=15023#comment-6829 Great comments, guys!

@Igor – I like your yearly/every 3 month pricing options. They’re easy to understand, and offer an incentive for paying up-front. Plus, your upsell idea is brilliant! Well done!

@Kate – Yeah, I’ve never heard of a “we’ll give you more work later” promise ever panning out for the copywriter. I’m sure someone has made it work…but no one I know….

@Susan…Actually, I have asked service folks for a discount (but that’s just me!) ;) Having said that, I happily paid full price if I was told no – and I didn’t make any promises about “more work later.” A healthy negotiation is one thing. Basing your hiring decision on whether or not someone discounts their rates is another…

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By: Susan B . Bentley https://seocopywriting.com/discount-copywriting-rates/#comment-6828 Wed, 30 Jan 2013 19:34:14 +0000 http://www.seocopywriting.com/?p=15023#comment-6828 Great post! I continually keep in the back of my mind “would you ask a plumber for a discount or a ‘trial’ period?” The answer is always an emphatic no. When a prospect starts with this kind of nickle and diming, you know it’ll just keep happening – just say no and let someone else deal with them.

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By: Igor Mateski https://seocopywriting.com/discount-copywriting-rates/#comment-6827 Wed, 30 Jan 2013 13:53:14 +0000 http://www.seocopywriting.com/?p=15023#comment-6827 The way I do sales is first lay out the project with all the benefits listed, list the prices and then give them a list of 2-3 possible payment plans and each has a sort of a discount. But I always make sure I get all the payment up front, and it’s non-negotiable. Here’s a sample
Monthly fee $500
Option 1: Full year in advance $6000, pay now and save $500
Option 2: Trimester payment of $1500 at beginning of each trimester

I found that when people want to save, it’s usually just a bargaining hunger they want to fulfill, so I have an extra something I can add to the pile. Eg. “If you pay the full annual fee I’ll throw in 3 extra texts”.
Getting money-discounts is actually not as good cause you end up doing the work and getting less money. Instead, it’s better to hold your ground on pricing and add an extra service. The point is that you try to maximize the dollar value of each client, not to reduce work done per client. I’ve found this is a good way to keep people happy and keep asking for more. With the “I’ll throw in an extra XYZ” you can always open a door to sell a new service. That’s what I did just a month ago, offered a free month of Social Marketing and I now have an open door to pitch for monthly Social pack.

Hope this helps.

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By: Kate Toon Copywriter https://seocopywriting.com/discount-copywriting-rates/#comment-6826 Wed, 30 Jan 2013 10:57:07 +0000 http://www.seocopywriting.com/?p=15023#comment-6826 Great post.

I agree with all your suggestions. I very much believe in sticking to your guns, and ‘you get what you pay for’. I’ve often had clients move on as I’m too expensive only to later come back.

Another option is to split the cost up, allow them to pay it over more time.

Or offer them a little discount for a back link to your site.

One thing I would add is don’t be fooled by ‘this is the first of many projects’ – as after you’ve given in and dropped your rate in the hope of more work, it often never materialises.

Thanks Heather!

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By: Heather https://seocopywriting.com/discount-copywriting-rates/#comment-6825 Tue, 29 Jan 2013 20:15:32 +0000 http://www.seocopywriting.com/?p=15023#comment-6825 In reply to Mike Elleston.

Ouch. Sorry to hear that, Mike. That’s one advantage to getting a deposit – you know that you’ll be paid *something* for your work (even if the client flakes out.)

It was VERY smart of you to keep an email trail, too. Well done!

Thanks for your comment!

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By: Mike Elleston https://seocopywriting.com/discount-copywriting-rates/#comment-6824 Tue, 29 Jan 2013 12:08:01 +0000 http://www.seocopywriting.com/?p=15023#comment-6824 All the comments are very interesting. I shall remember them for the future. I do not charge a deposit etc if the job is fairly small say up to 5 pages. But recently I had a client who asked me to produce the copy for his new web site. I did it, plus all his revisions, all the SEO bits and he confirmed it all as great. But failed to pay. When pressed he said, he did not like it, could not use and had never received any copy. The odd bit was his website contained it word for word. I keep a careful email trail of everything. My solution was to send in a firm of bailiffs. They came out with the money and their fees. So both of us earned from this wazzock.

You meet a few in tbis business !!!

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By: Heather https://seocopywriting.com/discount-copywriting-rates/#comment-6823 Fri, 25 Jan 2013 21:40:28 +0000 http://www.seocopywriting.com/?p=15023#comment-6823 In reply to Mike Robinson.

Hi, Mike!

A small discount for paying the contract up front – sure.

50% – no way. I totally agree! :)

Thanks for your comment!

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