Comments on: Are You a Content Strategist or an SEO Copywriter?

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Tue, 07 Jan 2020 18:18:37 +0000

In reply to Hannah.

“Copywriters turn a Digital Manager’s findings into words.”

I. Love. This. Thanks, Hannah!

By: Hannah

Hannah — Sun, 05 Jan 2020 20:15:08 +0000

Pretty late for the discussion, but here is my take.

Content and digital managers exist because they can pinpoint how a company should market themselves. They conduct various research and suggest/implement strategies. They then pass these tactics to the right people, which hopefully will do what they were asked.

The problem today is clients think that copywriters are all-around workers. In reality, a solid marketing plan like knowing your audience and competitors removes the need to ask a copywriter to do other tasks aside from writing.

Copywriters turn a Digital Manager’s findings into words.

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Mon, 09 Dec 2019 22:53:28 +0000

In reply to Brady McCall. Thanks for reaching out, Brady -- and congratulations on the new role! :)

By: Brady McCall

Brady McCall — Thu, 05 Dec 2019 18:49:26 +0000

Thanks for this article! I was just moved from a digital content writing role to what was explained to me as being an SEO strategist role at work, however my official title is Digital Content Strategist. I honestly didn’t even know the title existed until I received it, and I was initially confused, thinking there had been a miscommunication. I have been doing most of the Content Strategist tasks described in this post, as well as managing backlinking. Thanks for sharing!

By: Situs Judi Bola Resmi

Situs Judi Bola Resmi — Thu, 26 Sep 2019 00:56:55 +0000

Thank you for the info you have shared, after reading this article I consider myself a content strategist. Websites like this can help the SEO community a lot.

By: mohivn

mohivn — Wed, 05 Jul 2017 03:18:46 +0000

I like citation:”If you’re helping clients with strategy and you’re not being paid for it, it’s time to change your process and raise your prices.”

By: Craig Hanisch

Craig Hanisch — Sun, 09 Oct 2016 19:52:17 +0000

Thank you so much for the information, after reading this I do consider my self a content strategist. Websites like this can help the SEO community a lot.

By: Abrar P.

Abrar P. — Sat, 24 Sep 2016 22:36:07 +0000

Although I’m not answering the question directly, I can’t resist but make a few comments about SEO & copywriting.
Those of us in the industry know the difference between just SEO, SEO copywriter, content strategist etc. But I find that a lot of people, do not. And I find that on occasion, business owners believe that the SEO copywriter is actually responsible for their entire rankings in Google. I started off in SEO and am now venturing into SEO copywriting because I HAD to learn it. I mean, what good is traffic if you can’t convert it? But now that I’m in it and networking with people, I’m baffled when people say that merely making changes on a website can significantly impact Google rankings in a medium to high difficulty niche. I mean, there is so much more to it than that!

Yes, the words on a website are important to convert the traffic, to make your viewers relate to you and stay engaged. And I have since increased my rates because if you have someone who is able to bring traffic to your AND convert that traffic… well, what else could you ask for?

By: Jared

Jared — Thu, 15 Sep 2016 05:48:31 +0000

I love the debate here. Great article and I love it when people take a stance. I would say that I am a content strategist. I believe that to be a real master of SEO you have to know how to do it all and once you get a grasp of it then you can specialize but I agree that so many seo’s especially ones that sya they are just copywriters really know a lot and are selling themselves short.

By: Kevyn Bryant

Kevyn Bryant — Thu, 16 Jun 2016 02:46:11 +0000

I would say I am definitely a content strategist. Awesome post and insight on the difference between the the two. More copywriters should make that move to content strategist and come out their shell.