Fantastic insight, Steve! Thank you so much for posting and sharing your research. It’s great to see you here. :)

I’ve gotta say I’m influenced by what industry gurus say. But being influenced and religiously doing everything they say are two different things entirely.

I only ever do the things that make sense to me and my business. These gurus may be acknowledged experts. But they’re not experts in my own business. I am.

As for those commonly held assumptions, I don’t actually bother to test them when I do follow them. I simply don’t have the time. I just accept that a few individual things I do may be duff and focus more on the wider picture.