Advanced SEO writing tips Archives - SuccessWorks

LinkedIn Collaborative Articles — Worth It, Or Nope?

Heather Lloyd-Martin — Wed, 06 Dec 2023 21:14:22 +0000

Are you being prompted by LinkedIn to contribute to their “Collaborative Articles?” Do you see people with a “Top Voice” badge on their LinkedIn profile and wonder how they got all the fame and fortune? Yeah, so I’ve been testing LinkedIn’s Collaborative articles for a while. And I’m…not impressed. Plus, I just read some data […]

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What if You Pay to Guest Post? Will Google Think It’s Spam?

Heather Lloyd-Martin — Mon, 11 Sep 2023 16:30:22 +0000

Once upon a time, guest posting could make your Google positions climb. People would write one article, add backlinks including their most important keyphrases (for instance, [best small business accounting firm]), get it published on multiple sites, and watch their rankings rise. Was it spammy? Oh yes. After all, those links back to their site […]

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Does Your Content Spark Profits?

Heather Lloyd-Martin — Wed, 06 Mar 2019 17:05:03 +0000

Have you heard of the KonMari method? In a nutshell, the idea is to go through all your belongings and to ask yourself, “Does this spark joy?” If the answer is yes, you keep it. If not, you thank the item and get rid of it. I’m asking you to KonMari your content — with […]

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Here are 3 times you can safely ignore Google and write what you want

Heather Lloyd-Martin — Mon, 28 Aug 2023 17:21:48 +0000

Do you crave to write what you want – without worrying about keyword research, Google, or positions? I get it. There are times when following the Google rules and optimizing content feels…boring. Sure, you know following SEO writing best practices is important. Still, you wish you could break free and write what’s on your mind […]

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Does pushing “delete” on old content boost your SEO?

Heather Lloyd-Martin — Mon, 21 Aug 2023 18:49:45 +0000

Have you ever had this feeling? You check out an old blog post and think, “I hate how I wrote this post, and it’s soooo old. My blog is so much better now. Maybe I should delete the old posts I don’t like anymore. Wouldn’t Google prefer fresher content anyway?” Reviewing old blog posts can […]

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Which is best for SEO writers? Bard vs. ChatGPT vs. Bing Chat

Heather Lloyd-Martin — Wed, 03 May 2023 15:35:09 +0000

Over the last couple of weeks, I’ve gotten to know our AI friends. Google has deemed me worthy enough to un-waitlist me and let me try Bard. I’ve subscribed to the paid version of ChatGPT. And I’ve been chatting with Bing Chat. It’s been fascinating. I’ve spent hours revising sucky prompts until I found good […]

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LinkedIn Newsletters: What I’ve Learned (So Far)

Heather Lloyd-Martin — Wed, 07 Dec 2022 20:10:39 +0000

Four weeks ago, I launched my LinkedIn newsletter called The Well-Branded Woman. It’s been a freaky, fun-filled ride, complete with unexpected twists and turns. What I thought was going to happen didn’t – and what did happen blew my mind. Here’s what I did and what I’ve learned (so far!). Here’s how I set up […]

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Did Someone Steal Your Content? Here’s What to Do

Heather Lloyd-Martin — Wed, 26 Sep 2018 22:52:51 +0000

Imagine this… You’re checking positions for a page you wrote, and you see something that stops you in your tracks… Another site has taken your content and has claimed it as their own. There’s no link, no byline, nothing. They copied your page and pasted it into their site. What’s worse, the page is positioned […]

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How Much Can Your Google Traffic Plummet If You Rip Off Content?

Heather Lloyd-Martin — Wed, 15 Jun 2022 15:35:43 +0000

Do you know what’s not fun? Another site stealing your content. Copyright violations have happened since the beginning of Google time. Years ago, I wrote a blog post about what to do if somebody steals your content. Fortunately, the DMCA (Digital Millennium Copyright Act) makes it “easy” to get offending content taken down. In many cases, someone […]

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Why Comparison Review Posts Are Great for Your Readers (and Google, Too!)

Heather Lloyd-Martin — Wed, 14 Oct 2020 12:30:30 +0000

Do you ever find yourself torn between two options? Sure, product A looks great…but product B has more bells and whistles. Who you gonna call when you can’t decide? GOOGLE! (I so wanted to type “Ghostbusters,” but I stopped myself!) :) When I’m in comparison mode, I love reading posts comparing X product to Y. Posts like that help me […]

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