SEO Content Marketing Roundup, Week Ending January 12th, 2011

You need to know:  in this week’s latest and greatest web writing news, it’s all about what you need to know.  From SEO to social media and all the content marketing in between, it is definitely geared towards growing your library and feeding your brain.  Reflections are (almost) over, projections are fading, and the holiday “best of’s” have all but disappeared as this week’s discussions have taken on a collective tone of staying sharp.  Hone your skills and learn the latest with these cutting-edge picks:

Content Marketing:

The buzz about Verizon now selling the iPhone is everywhere; what it means to mobile marketing is the subject on this Hubspot post.

Smart post about both the distinction between and interdependence of content marketing and copywriting is at Copyblogger.  (Copyblogger’s weekly wrap is posted each Monday, by the way).

Hubspot offers a marketer’s guide to API’s, and Content Marketing Institute announces its launch of exclusive marketing reports, free for those who register.

Own a small business?  Tips for getting it online is at Search Engine Land.

Digging for content?  It may be hiding right in front of you as evidenced by this post at Content Marketing Institute.  CMI also offers ideas for prioritizing your marketing activities.

Great piece about leveraging marketing opportunities for location-based services is at eMarketer.

Enjoy this fun post at Conversation Marketing on eight notable copywriting catastrophes (and how to avoid them).

Okay, okay — one more prediction mention: Blue Focus Marketing posts marketing trends for 2011.

SEO & Search:

So what is the future of mobile search and SEO?  Read what Rand Fishkin of SEOmoz has to say about it.

Lee Odden of Top Rank addresses SEO as an investment, and Sonia Simone demystifies SEO via Copyblogger’s Internet Marketing for Smart People series.

iMedia Connection posts rules for beating Google at SEO.

In a related post, SEM Clubhouse discusses the three keys affecting Google local search rankings.

Wordstream posts its ultimate guide to competitive keywords, and Chris Brogan shares SEO tips for You Tube.

SEOmoz shares its online reputation management playbook, and discusses options for handling duplicate content.

This Search Engine Land “in the trenches” column discusses personal online reputation management, starting with search results.

Social Media Marketing:

The crucial differences between Facebook and Twitter (that marketers need to know) are discussed at iMedia Connection, and a “stunning video” of the record-breaking Tweets from the New Year holiday is posted at Search Engine Land.

Social Media Examiner posts social media news items that marketers need to know, as well as what your business needs to know about social graphs.  SME also announced the finalists of its top 10 social media blogs contest.

The winners of the 2010 Mashable awards are shown via infographic, and Mashable Social posts 40 new social media resources to check out.

In a similar vein, Copyblogger lists 38 books that every blogger needs to read, while Webbiquity lists 36 of the best Facebook marketing tips, guides, stats, and rants of 2010.

Search Engine People shares five recommended link-building blogs, and this Search Engine Journal post looks into why Stumble Upon sends the most traffic of any social media platform.

Finally, Google posts the latest YouTube highlights in its ongoing blog on the subject.