Comments on: Website Owner or Writer: Who Should Optimize Content?

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Mon, 21 Apr 2014 19:17:08 +0000

Hello!

Thanks for your note. You are exactly right – content writing is a collaborative effort between both parties. If one side decides to slack off or not work as hard, the entire project suffers.

By: Manmeet Singh

Manmeet Singh — Sat, 19 Apr 2014 14:09:33 +0000

Thanks for sharing wonderful Post . My belief is that until and unless the Owner gives its 100% and corporate fully desired results cannot be Obtained . Its fine that Writer will doing hos job but its Owner who knows best about his trade , services or Business . So 100% efforts from both sides can only help attaining desired results.

By: SEO Content Optimization Strategies in 2014 | Webex News | Coding | Web Design | SEO | Online Marketing

Thu, 06 Mar 2014 17:49:29 +0000

[…] Website owner or writer: which should optimize content? – Amanda DiSilvestro explores the question of who should optimize web content, and where the site owner or the web writer is more qualified to do SEO. […]

By: Amanda DiSilvestro

Amanda DiSilvestro — Tue, 05 Mar 2013 18:37:15 +0000

So if I’m understanding correctly: You have clients who ask you to write articles and then link back to particular keywords and write with particular keywords for their website. Is that correct?

If so, then yes I do generally think it should be your job as the expert to do this keyword research (unless of course the client did it him/herself and has a plan!). If you find that it is too much work for you to both write and research, then by all means, hire someone else!

It’s also a good idea to always be watching different trends and gathering new data, so having two people on the project certainly wouldn’t hurt.

I hope that helps, and if you meant something a little different just let me know! I’d be happy to talk with you further, just DM me on Twitter @ADiSilvestro. Thanks for reading!

By: Heather Mueller

Heather Mueller — Tue, 05 Mar 2013 15:06:13 +0000

Interesting that you suggest the website owner should take care of keyword research. What would you recommend when clients want a full-service solution? Would you recommend contracting out the research? I love writing with keywords but am starting to hate the research itself…and am thinking maybe I should start looking for a partner to handle that part.

By: Amanda DiSilvestro

Amanda DiSilvestro — Thu, 21 Feb 2013 00:05:37 +0000

I don’t have a formal document with my rates and policies; however I don’t think that’s a bad idea at ALL. So many things can get confusing when it comes to freelancing, and oftentimes there is nothing in writing like there is with a full-time position. Definitely a good idea, and thanks for reading!

By: Nicole Breit

Nicole Breit — Wed, 20 Feb 2013 17:20:44 +0000

Great post, and I agree! It’s important to get that clarity up front, and for freelance writers to draw those lines. When I first connect with a potential client, I send out a “rates and policies” doc making it clear that I don’t generally do keyword research (though I *can* do it for an additional fee). Do you do the same, Amanda?