Conversion writing Archives - SuccessWorks https://seocopywriting.com/tag/conversion-writing/ SEO Copywriting Training and Content Writing Tips Fri, 06 Aug 2021 18:34:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 Are You Boring Your Reader? https://seocopywriting.com/personality-challenged-content/ https://seocopywriting.com/personality-challenged-content/#comments Mon, 08 Apr 2013 10:00:39 +0000 http://www.seocopywriting.com/?p=15912 The post Are You Boring Your Reader? appeared first on SuccessWorks.

]]> https://seocopywriting.com/personality-challenged-content/feed/ 4 How to Craft a Website Voice Your Readers Will Love https://seocopywriting.com/how-to-resonate-with-your-readers-through-web-page-tone-and-feel/ https://seocopywriting.com/how-to-resonate-with-your-readers-through-web-page-tone-and-feel/#comments Mon, 22 Aug 2011 12:24:52 +0000 http://www.seocopywriting.com/?p=8081 Have you ever wondered what is meant by the “tone and feel” of a webpage, or by a website’s “voice”? You’re not alone. Having received a number of questions from folks about just this subject, Heather addresses the importance of your web pages’ “voice” in today’s SEO copywriting how-to video post, and specifically how to […]

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]]> https://seocopywriting.com/how-to-resonate-with-your-readers-through-web-page-tone-and-feel/feed/ 1 Create Killer Content: Copy These Powerful Formulas https://seocopywriting.com/sales-writing-resources/ https://seocopywriting.com/sales-writing-resources/#comments Thu, 14 Jan 2016 11:00:34 +0000 http://seocopywriting.com/?p=24619 Do a search on “sales writing” or “copywriting” and you’ll see that the body of content around it is ginormous. And that’s no surprise. After all, copywriting is the substance of all the print and digital marketing materials out there, from headlines to calls to action (and all that stuff in between). The art and […]

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]]> https://seocopywriting.com/sales-writing-resources/feed/ 12 5 Sure-Fire Ways to Create a Killer Home Page https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/ https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/#comments Mon, 14 Mar 2011 13:05:32 +0000 http://www.seocopywriting.com/?p=6221 Greetings! Glad you’re here, because today’s SEO copywriting how-to video is about creating a killer home page.  However powerful your copywriting and skilled your SEO, if you’re making these all-too-common, conversions-killing mistakes with your home page copy, your business will suffer.  The good news is, bad as it may seem now, it is easily corrected! […]

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]]> https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/feed/ 15 Want Better Conversions? Get Specific with Your Benefit Statements https://seocopywriting.com/want-better-conversions-get-specific-with-your-benefit-statements/ https://seocopywriting.com/want-better-conversions-get-specific-with-your-benefit-statements/#comments Mon, 19 Sep 2011 14:49:58 +0000 http://www.seocopywriting.com/?p=8292 Want to sell more? Make your benefit statements specific. Very specific. Heather developed this piece in response to a reader question about how to increase the effectiveness of their web copy. In looking through the reader’s web content, Heather realized that one of the opportunities the copywriter could leverage was to make their marketing copy more […]

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]]> https://seocopywriting.com/want-better-conversions-get-specific-with-your-benefit-statements/feed/ 1 What Does an SEO Copywriter Do, Anyway? https://seocopywriting.com/what-does-a-seo-copywriter-do-anyway/ https://seocopywriting.com/what-does-a-seo-copywriter-do-anyway/#comments Mon, 25 Apr 2011 12:33:46 +0000 http://www.seocopywriting.com/?p=6702 Welcome back!  In today’s video post, Heather answers a question from the LinkedIn SEO Copywriting group:  What does an SEO copywriter do, anyway? It is an excellent question, as many folks are somewhat mystified by the words “SEO copywriting.”  Whether you’re in the online writing profession, or are considering hiring a SEO copywriter, you will […]

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]]> https://seocopywriting.com/what-does-a-seo-copywriter-do-anyway/feed/ 2 Your SEO Is Not the Problem https://seocopywriting.com/your-seo-is-not-the-problem/ https://seocopywriting.com/your-seo-is-not-the-problem/#comments Thu, 16 Feb 2012 10:00:38 +0000 http://www.seocopywriting.com/?p=10227 Who do you blame when your sales are slow? We’re not getting business because the graphic designer designed our logo wrong. We’re not getting business because our competitors have way more money. We’re not getting business because the SEO company we hired didn’t do it right.  We’re not getting business because we’re a small business, […]

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]]> https://seocopywriting.com/your-seo-is-not-the-problem/feed/ 16 How to Use the Rule of 3 to Supercharge Your Writing https://seocopywriting.com/how-to-use-the-rule-of-3-to-supercharge-your-writing/ https://seocopywriting.com/how-to-use-the-rule-of-3-to-supercharge-your-writing/#comments Mon, 30 Apr 2012 09:25:11 +0000 http://www.seocopywriting.com/?p=11542 Greetings! You’re in for a fun treat: learning all about the secret awesome sauce of powerful copywriting, held dear and effectively applied by marketers, advertisers and speech writers alike…the rule of three. Described in detail by Heather in this week’s SEO Copywriting how-to video, once you learn about this tip, you’ll think “Oh my goodness […]

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]]> https://seocopywriting.com/how-to-use-the-rule-of-3-to-supercharge-your-writing/feed/ 12 How to Write Killer Sales Copy: A Video Guide https://seocopywriting.com/how-to-write-killer-sales-copy-a-video-guide/ https://seocopywriting.com/how-to-write-killer-sales-copy-a-video-guide/#comments Mon, 02 Apr 2012 09:39:53 +0000 http://www.seocopywriting.com/?p=11032 Greetings! Today we’re featuring our top three SEO copywriting video posts on how to write killer sales copy. Writing sales copy can be difficult! The art of persuasive writing does not always come naturally or easily to copywriters, especially if they are not trained in direct response theory and best practices. Good sales copy does […]

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]]> https://seocopywriting.com/how-to-write-killer-sales-copy-a-video-guide/feed/ 2 What Maslow Can Teach You About Copywriting https://seocopywriting.com/tap-your-customers-psyche-to-create-powerful-content/ https://seocopywriting.com/tap-your-customers-psyche-to-create-powerful-content/#comments Mon, 19 Mar 2012 10:00:40 +0000 http://www.seocopywriting.com/?p=10749 Greetings! You’re in for an intriguing SEO copywriting video today, as we enter the realm of customer psychology – specifically, tapping your customers’ psyche to create truly engaging, powerful content! Based on psychologist Abraham Maslow’s “Hierarchy of Needs,” Heather walks us through the emotional (and motivational) levels of the psyche and illustrates how to tie […]

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