Comments on: Features vs. Benefits: Leverage This Conversion Opportunity https://seocopywriting.com/features-vs-benefits-master-this-conversions-opportunity/ SEO Copywriting Training and Content Writing Tips Wed, 30 Jan 2019 22:24:01 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: Sh'zam! Transforming ordinary features into extraordinary benefits | SEO Copywriting https://seocopywriting.com/features-vs-benefits-master-this-conversions-opportunity/#comment-5324 Mon, 28 Feb 2011 10:28:27 +0000 http://www.seocopywriting.com/?p=6017#comment-5324 […] last week’s video post, Features vs. Benefits, Heather pointed out that while we all can claim impressive features (i.e., facts) that we know make […]

]]> By: Laura Crest https://seocopywriting.com/features-vs-benefits-master-this-conversions-opportunity/#comment-5323 Tue, 22 Feb 2011 16:50:48 +0000 http://www.seocopywriting.com/?p=6017#comment-5323 Hi Dave! Yes, that can be a challenge, to educate clients that they are neither immune nor the exception to fundamental copywriting “laws” such as the need to convey benefits to would-be customers! So much of our work is in client education, and while it can be exasperating, in the end (hopefully) the clients’ improved conversions will in turn “convert” them! Thanks so much for your comments :)

]]> By: Laura Crest https://seocopywriting.com/features-vs-benefits-master-this-conversions-opportunity/#comment-5322 Tue, 22 Feb 2011 03:31:42 +0000 http://www.seocopywriting.com/?p=6017#comment-5322 Ken, hi! Yes, you are absolutely right about speaking to a core emotion — and yes, especially in the B2C market. Thanks for your input. As always, your comments are much appreciated :)

]]> By: Ken Jansen Kansas City https://seocopywriting.com/features-vs-benefits-master-this-conversions-opportunity/#comment-5321 Tue, 22 Feb 2011 02:31:51 +0000 http://www.seocopywriting.com/?p=6017#comment-5321 Hi Heather and Laura,

Very nice article, as always. One thing I would add is to cover emotion too. Feature, Benefit and Emotion. Especially in B2C business. The large back seat with two rows of chairs (feature) provides room for the whole family to go on a trip (Benefit) and won’t that make your family happy Mr. and Mrs. car buyer? I think the benefit can help the sale when you bring out the emotion of having solved the problem.
Thank you.

]]> By: Dave Saunders https://seocopywriting.com/features-vs-benefits-master-this-conversions-opportunity/#comment-5320 Tue, 22 Feb 2011 00:47:11 +0000 http://www.seocopywriting.com/?p=6017#comment-5320 Great summary of features vs benefits. As a copywriter I constantly run into clients who think their industry is the exception to the rule when it comes to communicating benefits to their market.

“But our customers only understand FEATURES!” Sheesh

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