Comments on: Transform Ordinary Features into Extraordinary Benefits

By: SEO is no excuse for "cre8ive" spelling and grammar

SEO is no excuse for "cre8ive" spelling and grammar — Fri, 01 Feb 2019 17:17:03 +0000

[…] an action (besides hitting the back button). Don’t believe me, then be sure to check out Heather’s video on transforming features into benefits or any of the zillions (pardon my hyperbole) of articles on using engaging and […]

By: Drive revenue with benefit-specific, targeted product pages

Drive revenue with benefit-specific, targeted product pages — Tue, 09 Feb 2016 02:23:09 +0000

[…] This is a HUGE opportunity that a lot of companies miss out on. You may have an incredible amount of product features – color, weight, dimensions, etc. – but key to your conversions is to explicitly highlight and translate the benefits implicit to those features so your prospect says “Yes!” Specifically addressing that “what’s in it for me” is precisely what will sell your product. (Again, recommended reading are Heather’s detailed posts about features vs. benefits, and transforming features into benefits). […]

By: 5 Branding Tips for Building Your Biz: The Chicken & Egg Strategy - SuccessWorks

Thu, 30 Jul 2015 11:00:40 +0000

[…] spell out the benefits of your product or service to potential customers – even if you’ve explained all of the […]

By: 14 Must-Read SEO Copywriting Tips - SEO Copywriting

14 Must-Read SEO Copywriting Tips - SEO Copywriting — Thu, 06 Nov 2014 10:31:29 +0000

[…] – not benefits. But how do you do this? And does it really matter (hint: yes it does.) Here are some ways you can transform your dirt-dull features into benefit statements that convert like […]

By: Drive revenue with benefit-specific, targeted product pages | SEO Copywriting

Mon, 21 Mar 2011 15:36:28 +0000

[…] If you’re new to the how-to series or could stand a quick review, it might be helpful to check out Heather’s previous posts on Features vs. Benefits and Transforming Ordinary Features into Extraordinary Benefits. […]

By: Heather

Heather — Thu, 03 Mar 2011 22:08:21 +0000

Vi-

I may not speak Russian, but my attorney does. I’m sure he’d be more than happy to act as translator/guide if I was ever there. :)

By: Laura

Laura — Thu, 03 Mar 2011 22:05:21 +0000

In reply to Vi. Hi Vi! Thanks for sharing Heather's work with your students. Great to know that one of your students is an accomplished translator! Appreciate your comments, very much :)

By: Vi

Vi — Thu, 03 Mar 2011 21:44:36 +0000

Such a pity Heather doesn’t speak russian! My students would be more numerous to join in! One of my students contributed a translation for non-english speaking peers – this article is a very good piece of advice for them! (http://seograd.com/2011/03/copywriting-tips)

By: Pro Blogger News

Pro Blogger News — Thu, 03 Mar 2011 01:33:28 +0000

Shzam Transforming Ordinary Features Into Extraordinary Benefits…

[…]So glad you're geting helpful information from Heather's videos. That's what the intention is! I forgot one of driving[…]…

By: Laura Crest

Laura Crest — Tue, 01 Mar 2011 15:14:24 +0000

Hi Heather! So glad you’re getting helpful information from Heather’s videos. That’s what the intention is! I forgot one of driving emotions/psychological hot buttons, by the way: Salvation. Appreciate your comments! Thank you :)