It’s about providing the best experience possible these days. If you have the best content that fully answers the users query in the best possible way then you are going to win in the end.

Google’s organic algo is ‘very sophisticated’, much nore than many SEO’s think. Creating content that focuses on things, entities, concepts, categories, etc. is much more efficacious than worrying about a competitor’s KW count – thanks David for sharing :-)

Thinking in terms of “keywords” is missing the big picture. Basically “keywords” as we knew them are now only useful to identify a metric to quantify success. Beyond that it’s about concepts and putting the “target words” in context so that it is easy for Google to understand the words and classify it to a query. SEO is becoming more about optimizing the SERP much like it was with Universal Search. Often the easiest way to the top is via choosing the right type of content to target the concept by identifying if a query is temporal (QDF -> manipulated by CTR), a potential knowledge panel or answer box (Hummingbird) or none of the above and just plain old Universal Search.

I liked your piece a lot. Great job!

Your examples on how to use LSI keywords are also quite easy to get :-)

Do you use any tools to help you find more LSI keywords? Like LSIgraph for example?

Cheers,

Nick

Yup, content is king and kw density shouldn’t interfere with that.