Hi, Neil!

Your timing is excellent. Google’s John Mueller recently clarified his position on this very topic. The answer…it depends. Here’s the link for more information:

https://www.gsqi.com/marketing-blog/remove-versus-improve-low-quality-thin-content/

Thanks for stopping by!
:)

I have a lot of pages on my site. I identified content that wasn’t getting good traffic and removed it, in the hope that Google would see this and say “ah, now this site is smaller but it’s of a higher quality overall” and then my search traffic would increase.

Alas, there was no such effect. I don’t know – maybe it’s a better idea to improve existing content rather than removing poor content? Do you have a view on this?

Thanks,

Neil.

As you say in the article, people might shy away from spending so much time reviewing old posts, as opposed to creating new ones, but it’s actually time spent in an extremely productive way.