Comments on: Case Study: How SEO Copywriting Helped One Small Business Owner Stretch His Marketing Dollars

By: Why some large companies suck at content marketing - SuccessWorks

Why some large companies suck at content marketing - SuccessWorks — Tue, 09 Feb 2016 02:15:42 +0000

[…] rewrite may be daunting, but they do it to help drive new business. (for an example, check out the Studio Blue Pilates case study.) It’s certainly not that they have more money than their corporate counterparts. […]

By: Dan Walton

Dan Walton — Thu, 21 Oct 2010 20:15:05 +0000

Heather, Thank you so much for your help with our website. It has now been almost 2 years since you’ve helped revamp our website and still year over year we are in the top 3 spots for “portland pilates”. If you are considering working with Heather, she is amazing! I couldn’t imagine where we would be with out her guidance…

Thanks again,
Dan

By: SEO Copywriting | 3 tips for DIY small business SEO content writing

SEO Copywriting | 3 tips for DIY small business SEO content writing — Thu, 02 Sep 2010 19:57:07 +0000

[…] Heather – Yay! Yes, I love to see small business owners […]

By: Heather

Heather — Thu, 02 Sep 2010 16:25:19 +0000

In reply to Heather Mueller.

Yay! Yes, I love to see small business owners do well – especially in this economy. So many folks think that they “just can’t understand” SEO copywriting – nor could they do it themselves. It’s great to showcase folks who have succeeded. VERY exciting! :)

By: Heather Mueller

Heather Mueller — Thu, 02 Sep 2010 16:15:03 +0000

I loved reading this case study; it’s encouraging to see a local business doing so well in a local market…the website is #3 in Charleston, S.C. for “Portland OR Pilates,” by the way!

By: Floradress

Floradress — Tue, 15 Sep 2009 12:44:40 +0000

Thanks for this post. I have just started my online business and this is gr8 help in copy writing.

By: Heather

Heather — Fri, 08 May 2009 23:38:00 +0000

In reply to Claire.

True enough – and that’s always the case with any kind of marketing. If every company did exactly what they should for better rankings and conversions, it would make the playing field a lot different. In fact, I know of quite a few companies who optimized their site a couple years ago – and are now competing with other companies who finally “got it” and started optimizing their own sites.

At the same time, I’ve been doing this for over 10 years now, and we’re far, far away from the day when “everyone” optimizes their site correctly. In fact, I just got back from the ACCM conference where I had to convince catalog marketers to even put original content on their pages. So, I imagine that there is still a lot of SEO copywriting room to move for a long, long time…

By: Claire

Claire — Thu, 07 May 2009 07:45:14 +0000

Generally its much easier to optimise a small business. The competition is smaller, and it takes a lot less effort to do so. The question is… If every small business owner visited DIY SEO classes and copywriting classes, the competition will be much tougher, and well, everyone will be back to square one really won’t they.

By: digital media degree

digital media degree — Thu, 30 Apr 2009 20:24:54 +0000

This really gives hope to some of the small businesses in making a significant appearance on the web. Many of the larger companies are dying out in this poor economy and it creates and opportunity for the smaller, independent ones to stand out.