Comments on: 5 Questions That Will Make the SEO Writing Process 5 Times Smoother

By: Logan Strain aka Travis View Aiding And Abetting Fredrick Brennan

Logan Strain aka Travis View Aiding And Abetting Fredrick Brennan — Fri, 06 Mar 2020 02:49:35 +0000

[…] Strain: “Starting with a new client can be difficult, because something that may have left one client smiling might make your new one completely indifferent. In order to get a feel for your new gig, there are a few questions you need to ask in order to produce your best work and prevent frustrating hang-ups.“ […]

By: Dan

Dan — Wed, 03 Sep 2014 12:55:19 +0000

Yes, all of these are good points. I especially like numbers one and two. Most people want to churn out content for Google so they rank better.

That’s true and helpful, but as we all know you rank better by writing for people first. Then, you get more SEO power from that (links/social shares).

I wish I could get more SMBs to understand that.

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Tue, 02 Sep 2014 17:59:13 +0000

In reply to Tom. @Tom,you're exactly right. I'm glad you enjoyed the post. Thank you!

By: Tom

Tom — Sun, 31 Aug 2014 03:35:34 +0000

Great guidelines for any writer looking to get into the content marketing game … so many people out there just turn out boilerplate articles without any concern to its efficacy with the target audience.

By: Logan Strain

Logan Strain — Fri, 29 Aug 2014 23:01:13 +0000

Anna, I totally agree. That paragraph you cite is working on the assumption that the client has valuable data about what kind of content style works best for their particular audience and product. Content preferences should be data-driven. If instead they offer their favorites as a mere personal preference, you should use your own analysis and expertise to deliver something that would work best for them, and guide them towards a more effective content strategy.

By: Anna Lapushner

Anna Lapushner — Fri, 29 Aug 2014 18:05:53 +0000

If your client wants to listen to you, because you have a history of SEO success, as the saying goes, “Don’t let the insane run the asylum”

If you are an SEO professional, managers “like” optimized search results.

The below questions are irrelevant, unless you have success metrics to support the content choices.

“Do they like long-form articles, or pieces that are brief and to the point? Do they like lots of bolded words and bullet points, or do they prefer well-structured paragraphs? Do they appreciate fanciful wordplay and clever turns of phrase, or would they prefer the writing to be more direct and clinical?”

By: SearchCap: Goodbye Authorship, Bing Spam Filtering & Google Star Colors

SearchCap: Goodbye Authorship, Bing Spam Filtering & Google Star Colors — Thu, 28 Aug 2014 21:04:11 +0000

[…] 5 Questions That Will Make the SEO Writing Process 5 Times Smoother, SEO Copywriting […]