online marketing Archives - SuccessWorks https://seocopywriting.com/tag/online-marketing/ SEO Copywriting Training and Content Writing Tips Mon, 19 Aug 2019 16:15:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 5 Steps to Building a Powerful SEO Copywriting Business Network with LinkedIn https://seocopywriting.com/5-steps-to-building-a-powerful-seo-copywriting-business-network-with-linkedin/ https://seocopywriting.com/5-steps-to-building-a-powerful-seo-copywriting-business-network-with-linkedin/#comments Tue, 05 Jul 2011 11:56:45 +0000 http://www.seocopywriting.com/?p=7557 After 2-3 years of trying several different social networks for my SEO copywriting business, I had a breakthrough. In the past six months, most of my biggest web projects came from one source: LinkedIn. I’ve come to realize that my LinkedIn connections have been more fruitful for my business, BY FAR, than any other marketing […]

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]]> https://seocopywriting.com/5-steps-to-building-a-powerful-seo-copywriting-business-network-with-linkedin/feed/ 4 Want Better Conversions? Get Specific with Your Benefit Statements https://seocopywriting.com/want-better-conversions-get-specific-with-your-benefit-statements/ https://seocopywriting.com/want-better-conversions-get-specific-with-your-benefit-statements/#comments Mon, 19 Sep 2011 14:49:58 +0000 http://www.seocopywriting.com/?p=8292 Want to sell more? Make your benefit statements specific. Very specific. Heather developed this piece in response to a reader question about how to increase the effectiveness of their web copy. In looking through the reader’s web content, Heather realized that one of the opportunities the copywriter could leverage was to make their marketing copy more […]

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]]> https://seocopywriting.com/want-better-conversions-get-specific-with-your-benefit-statements/feed/ 1 3 Ways to Re-Ignite Your Web Copy Right Now https://seocopywriting.com/3-ways-to-ramp-up-your-web-copy-right-now/ https://seocopywriting.com/3-ways-to-ramp-up-your-web-copy-right-now/#respond Mon, 18 Apr 2011 12:24:32 +0000 http://www.seocopywriting.com/?p=6639 Welcome!  Today we’re introducing a fun new feature to Heather’s Monday how-to video blog series: answering your questions!  Yes, Heather is accepting questions you may have regarding anything SEO, content marketing, and web writing, then answering via her video blog post.  How cool is that?   Today’s post answers one of Heather’s most frequently asked questions:  […]

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]]> https://seocopywriting.com/3-ways-to-ramp-up-your-web-copy-right-now/feed/ 0 SEO Copywriting Overwhelm? What to Focus on First https://seocopywriting.com/seo-copywriting-overwhelm-what-to-focus-on-first/ https://seocopywriting.com/seo-copywriting-overwhelm-what-to-focus-on-first/#comments Mon, 16 May 2011 13:46:16 +0000 http://www.seocopywriting.com/?p=6969 Greetings! Today’s video post answers the common reader question: “What should I focus on first in an SEO copywriting campaign?” This question is asked ever more frequently, by businesses both large and small, because there are so many SEO copywriting and content marketing opportunities out there that it can be overwhelming. Back in the day, […]

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]]> https://seocopywriting.com/seo-copywriting-overwhelm-what-to-focus-on-first/feed/ 1 SEO Content Marketing Roundup, Week Ending January 19th, 2011 https://seocopywriting.com/seo-content-marketing-roundup-week-ending-january-19th/ https://seocopywriting.com/seo-content-marketing-roundup-week-ending-january-19th/#comments Wed, 19 Jan 2011 12:10:05 +0000 http://www.seocopywriting.com/?p=5592 Cultivating your competitive edge is the theme of this week’s latest and greatest web writing news.  It’s a proverbial jungle out there, and advice on how to successfully pen and market your way through it — from content and social media marketing to SEO and search – dominates the buzz.  Get your competitive edge starting […]

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]]> https://seocopywriting.com/seo-content-marketing-roundup-week-ending-january-19th/feed/ 4 4 Experts Share How They Rock B2B Content Marketing with LinkedIn https://seocopywriting.com/4-experts-share-how-they-rock-b2b-content-marketing-with-linkedin/ https://seocopywriting.com/4-experts-share-how-they-rock-b2b-content-marketing-with-linkedin/#comments Thu, 29 Oct 2015 10:00:15 +0000 http://seocopywriting.com/?p=24350 Are you cultivating relationships with colleagues and potential clients? Have you built a solid company page? Are you actively participating and posting your content in key LinkedIn groups relevant to your industry’s vertical? Have you considered establishing your own LinkedIn group? If not, you really should: LinkedIn is an ideal platform for B2B content marketing, […]

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]]> https://seocopywriting.com/4-experts-share-how-they-rock-b2b-content-marketing-with-linkedin/feed/ 3 7 Hot Tips for Writing a Top-Converting Services Page [VIDEO] https://seocopywriting.com/7-hot-tips-for-writing-a-top-converting-services-page/ https://seocopywriting.com/7-hot-tips-for-writing-a-top-converting-services-page/#comments Thu, 16 Jun 2016 15:35:40 +0000 http://www.seocopywriting.com/?p=6365 Want to know the secrets to writing a top-converting services page? Unlike product pages, which are all about landing the sale, service pages are different. It’s all about getting the lead. With that in mind, here are seven smart strategies for capturing leads with savvy SEO copywriting. Watch the video for all the juicy information, or check […]

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]]> https://seocopywriting.com/7-hot-tips-for-writing-a-top-converting-services-page/feed/ 16 Target Your Web Copy with an Ideal Customer Profile https://seocopywriting.com/target-your-web-copy-with-an-ideal-customer-profile/ https://seocopywriting.com/target-your-web-copy-with-an-ideal-customer-profile/#comments Tue, 06 Sep 2011 13:32:19 +0000 http://www.seocopywriting.com/?p=8207 There’s something at the center of every great web copy page. It’s not keyword selection or the call to action, although those are both important factors. It’s the customer. Understanding the customer is at the heart of good copywriting – but to make truly great SEO copywriting you need to go one step further and […]

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]]> https://seocopywriting.com/target-your-web-copy-with-an-ideal-customer-profile/feed/ 3 SEO content marketing roundup, week ending August 10th, 2011 https://seocopywriting.com/seo-content-marketing-roundup-week-ending-august-10th/ https://seocopywriting.com/seo-content-marketing-roundup-week-ending-august-10th/#respond Wed, 10 Aug 2011 21:50:23 +0000 http://www.seocopywriting.com/?p=7996 Shiny new toys seem to have lost their luster, and just how much is too much? Interesting conversations about having too much content on a given page for your own good, and the dramatic rise and seeming fizzle of Google+ are among the highlights in this week’s latest and greatest web writing news. Take a […]

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]]> https://seocopywriting.com/seo-content-marketing-roundup-week-ending-august-10th/feed/ 0 SEO Content Marketing Roundup, Week Ending August 3rd, 2011 https://seocopywriting.com/seo-content-marketing-roundup-week-ending-august-3rd/ https://seocopywriting.com/seo-content-marketing-roundup-week-ending-august-3rd/#comments Wed, 03 Aug 2011 13:13:48 +0000 http://www.seocopywriting.com/?p=7921 Technique, strategy, and best practices are the buzzwords for this week’s web writing news.  While Google Plus is still referenced, the honeymoon seems to be over – or at least, it’s taking a hiatus. Google’s Panda update seems to be receiving renewed attention, as does content strategy, SEO techniques, and social media espionage.  Catch up […]

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