Comments on: 5 SEO copywriting tips for B2B companies

By: Andrew

Andrew — Thu, 30 Jun 2016 13:48:41 +0000

Great post! It’s important to know your target audience. It enables you to create personalized content your readers can relate to. If you tell them what they want to know – the key to success is in your hands.

By: Matija Zajsek

Matija Zajsek — Fri, 03 Jun 2016 10:14:14 +0000

Hmmm. let me first thank you for your excellent post.
I am small Slovenian SEO blogger, on furniture market here in Slovenia, where I am writing daily, mainly to BTC market. But, since I have also one site for btb furniture bussines, I would say that the main difference between writing for btb vs. btc, that one simply need to understand what btb is searching for.
I am saying this from experience in 4 years writing on a furniture market for both, BTB and BTC markets.
I used to write content for btb (joiners, furniture sellers, etc) and my content was mainly about how those companies can achieve better results through web.
Through years I found out they are not even close interested in that.
On my market, BTB buyers (joiners,…) are interested in hooks, suplly material, logistic solutions, etc…
So, what I’ve learned is – not to write about what a like or what BTC market likes. Write simply about what BTB market likes. Regards, M

By: How B2B and B2C Copywriting Differs and Why It Matters

How B2B and B2C Copywriting Differs and Why It Matters — Tue, 02 Feb 2016 20:09:35 +0000

[…] The majority of B2C copywriting attempts to persuade the reader that they need a product or service, even if said product or service is discretionary. It is also for this reason that emotions play an important role is B2C copywriting, which you can learn more about here. […]

By: Bob

Bob — Sun, 10 May 2015 02:53:53 +0000

Good titles are very important but the description should be just as compelling with a strong CTA since your message can be more than twice as long (as the title).

By: SuccessWorks | SEO content marketing roundup, week ending February 9th

SuccessWorks | SEO content marketing roundup, week ending February 9th — Mon, 26 Jan 2015 21:59:32 +0000

[…] SEO copywriting tips to apply when working with B2B companies are posted at SEO Copywriting, and the art of SEO copywriting for the big boys is at Search News […]

By: Jeff George

Jeff George — Fri, 13 Jun 2014 03:56:55 +0000

Titles with CTA is always good.

By: SearchCap: Google Panda Slap Press Releases, Authorship Gone Again & North Korea Mapping

Thu, 29 May 2014 21:00:41 +0000

[…] 5 SEO copywriting tips for B2B companies, seocopywriting.com […]

By: Ken Jansen

Ken Jansen — Wed, 09 Feb 2011 00:21:09 +0000

Great points about narrowing the focus to a phrase that is accurate for what your client is actually selling. When I write something for real estate I will put in not just ‘city’ home for sale I will write leawood ks two story plan or overland park ranch etc. More targeted phrases that sorts through the clutter.