Comments on: Does Your Web Copy Go Over Your Reader’s Head?

By: SuccessWorks | SEO content marketing roundup, week ending January 26th

SuccessWorks | SEO content marketing roundup, week ending January 26th — Mon, 26 Jan 2015 22:02:08 +0000

[…] Does your content go right over your readers’ head? Avoid alienating your market with this sound strategy at SEO Copywriting. […]

By: Heather

Heather — Tue, 25 Jan 2011 18:49:19 +0000

In reply to Pamela Jones.

Pamela – great news! Thanks!

Can you ask your client to clarify what “better response” means? Sounds like it could be a great testimonial/case study for your business. :)

By: Pamela Jones

Pamela Jones — Tue, 25 Jan 2011 18:16:11 +0000

This is so befitting for a project I’m currently helping a web owner with. He has an email marketing service, and it was so technical that I couldn’t understand the subject. Chances are his viewers couldn’t either. So I explained this to him and we’re working together to make his site more user friendly. So far, so good. He said it’s getting better responses.

By: Amy C. Teeple

Amy C. Teeple — Thu, 20 Jan 2011 16:21:31 +0000

While I am all for ignoring spam inquiries, I cannot believe they ignored real inquiries because they were not from the “right people.” Know your audience means know how your audience operates! A lot of companies and bigwigs have their admins do the first level of research for a project – as the daughter of an administrative assistant (although she still prefers the term “secretary”), I have heard all about what these wonderful people do to make their boss’s job easier.

I am so glad he listened to you. This is a good story for all of us – don’t only target your perfect client, but also anyone helping that client gather information and make the decision.