Comments on: Have your benefit statements gone Waldo? https://seocopywriting.com/have-your-benefit-statements-gone-waldo/ SEO Copywriting Training and Content Writing Tips Thu, 08 Jan 2015 10:31:29 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: 25-point Web copy checklist: How to write for Google https://seocopywriting.com/have-your-benefit-statements-gone-waldo/#comment-6629 Thu, 08 Jan 2015 10:31:29 +0000 http://www.seocopywriting.com/?p=13607#comment-6629 […] People make purchase decisions based on what’s in it for them. What does this mean to you? You need to put the benefits front and center. Make sure that you tell your reader how your product/service will make their lives better and satisfy a need. And for heaven’s sake–don’t bury your benefit statements! […]

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