Comments on: So What “About Us?” How to Awaken This Top-Converting Sleeper Page

By: Sharon

Sharon — Tue, 23 Jul 2013 16:03:33 +0000

This is a great article. I work as a content developer for a web design company and I often find it is like pulling teeth to get businesses interested in creating their About Us page. This article gave me a lot to think about and some new ‘ammunition’ to use when talking to clients.
Thanks again

By: Amy C. Teeple

Amy C. Teeple — Tue, 05 Apr 2011 17:22:24 +0000

Heather –

You will have to keep us posted on the conversion rate of the new About Us page. Good luck!

By: Heather

Heather — Tue, 05 Apr 2011 15:12:46 +0000

You’re exactly right, Nick. It’s a huge conversion page – but many companies overlook it because it’s not “sales copy” (and they mistakenly think that people aren’t reading their “about us” page, anyway.)

Thanks so much for your thoughts! :)

By: Nick Stamoulis

Nick Stamoulis — Tue, 05 Apr 2011 13:35:09 +0000

If you think about it, it makes sense that a lot of people visit the “About Us” page, and the people that visit are likely serious about hiring you. Before making any kind of commitment a prospect wants to learn as much as they can. It’s a very important page and you want to make it work for you as much as possible.

By: Heather

Heather — Tue, 05 Apr 2011 00:38:57 +0000

You’re welcome – glad you enjoyed it. I just wrote a new “about us” page for a client in a very different tone and feel…I’m curious about the conversion rate…

By: Amy C. Teeple

Amy C. Teeple — Mon, 04 Apr 2011 19:22:15 +0000

Awesome post/video Heather. I love the fact that you back up your advice with the WordStream case study. Too often, clients balk at breaking away from the “traditional” layout of an About Us page.

Hopefully, using this case study (and other facts) will help some of them to be willing to take a chance on a more powerful About Us page.

Thanks!