Comments on: Real link building requires sales

By: » Link Building Isn’t Magic: The Importance of Being Link Worthy

» Link Building Isn’t Magic: The Importance of Being Link Worthy — Mon, 27 Mar 2017 21:52:55 +0000

[…] Link building is strategic marketing with the primary goal of links. Link building is about going out and manually promoting your site to others with worthwhile platforms, intelligently. It’s hard work that demands social prowess; an odd mixture of sales and marketing. […]

By: Link Building Isn’t Magic: The Importance of Being Link Worthy – Token

Link Building Isn’t Magic: The Importance of Being Link Worthy – Token — Fri, 24 Mar 2017 00:31:26 +0000

By: Link Building Isn’t Magic: The Importance of Being Link Worthy - Linkarati

Link Building Isn’t Magic: The Importance of Being Link Worthy - Linkarati — Wed, 10 Jun 2015 22:03:50 +0000

By: Carlos Lima

Carlos Lima — Tue, 24 Dec 2013 14:38:56 +0000

Great article!

By: Marc A. Donald

Marc A. Donald — Tue, 30 Jul 2013 12:13:56 +0000

Nice Article! I want to add a small tip concerning link building: Avoid guest posts. Have a conversation with webmasters and know what kind of articles that’s related to your business that they want to put on their website.

This is much better than sending a random guest post that has no value and will get the webmaster to delete your email request instantly.

By: Jonathan

Jonathan — Thu, 11 Jul 2013 23:34:42 +0000

Great article. You nailed it on the head. I’ve adopted the approach to link building you describe in your article before Penguin/Panda. It’s very time consuming and requires more effort, but is the way it should be. Great comparion to sales…because that is exactly what it is. The personality traits are spot on as well — I would say “Determination”, “Persuasion” and “Problem Solving” are probably the most important. And although similar, I would even add “Perseverance”. Those qualities seperate the noobs from the pros when it comes to link building.

Again, awesome article.

By: Jon Ball

Jon Ball — Wed, 03 Jul 2013 14:30:09 +0000

Andy- I’m glad you found it useful and I’m glad you enjoy producing content. Content marketing works very well for some people working toward certain purposes. We all love great content. Best of luck with your future endeavors and thanks for reading.

Thomas- I couldn’t agree with you more. I think Penguin has been helpful as well because there’s less spam now. Not as many people are buying links on a large scale. Thanks for reading.

By: Thomas

Thomas — Tue, 02 Jul 2013 17:06:31 +0000

Hi Jon, you’re right there was a seismic shift in the field of link building after the Penguin update of april 2012. The emphasis has shifted more towards sales.

I believe Penguin was a change for the better, now the emphasis is more on publicizing content rather than how many links can be secured for $XXX.

By: Andy Nattan

Andy Nattan — Tue, 02 Jul 2013 10:14:00 +0000

Superb article, and I agree 100%.

You’re right at the move to content marketing being motivated primarily by fear – I’ve seen lots of threatening emails from Google on various blogs, and they don’t tell you which links are a problem.

So we’ve ended up with a headlong flight away from traditional linkbuilding towards content marketing.

Which I’m not complaining about – I write content for a living, so I’m happy as larry. But it is a bit daft to completely abandon outreach-based linking.

And your guide is very useful. I’ll be passing it around the office later.

Cheers.