Comments on: Penguin 2.0: Should you rewrite your evergreen site copy? https://seocopywriting.com/penguin-2-0-should-you-rewrite-your-evergreen-site-copy/ SEO Copywriting Training and Content Writing Tips Mon, 20 May 2013 22:22:27 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: Heather Lloyd-Martin https://seocopywriting.com/penguin-2-0-should-you-rewrite-your-evergreen-site-copy/#comment-7091 Mon, 20 May 2013 22:22:27 +0000 http://www.seocopywriting.com/?p=16448#comment-7091 In reply to craig wright.

Well, that’s one way – does the post reference other reputable resources (when appropriate.)

The rule of thumb is always: Does this page deserve the #1 spot? Is it a more valuable resource than other competing sites? If you can honestly say yes, you’ve done your content job. That’s what Google (and your readers) want to see. :)

]]> By: craig wright https://seocopywriting.com/penguin-2-0-should-you-rewrite-your-evergreen-site-copy/#comment-7090 Mon, 20 May 2013 19:28:25 +0000 http://www.seocopywriting.com/?p=16448#comment-7090 But what is ‘well researched’? What does that really mean in terms of Google? Does it mean it references other pages that rank highly on a related subject?

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