Comments on: Change the Game of Search by Defining Your Content Category

By: Copywriting Dean

Copywriting Dean — Tue, 29 Mar 2011 17:17:34 +0000

Wow, that takes some confidence! And elbow grease for sure. But must pay off in spades… not only is it easier to rank for a “custom” term, but if you get people to embrace it, you’re now the first in the space and hence leader of the movement.

Thanks for the case study. Cheers!

By: Joe Pulizzi

Joe Pulizzi — Tue, 29 Mar 2011 16:34:54 +0000

Heather…thanks for the wonderful words and all that you do to support the industry yourself.

Keep up the great work
Joe

By: Heather

Heather — Tue, 29 Mar 2011 14:16:50 +0000

Thanks, Kathryn. Joe’s post is fantastic!

This reminds me of how the term for “SEO copy” has morphed and changed. Back in the day, it was called, “writing for search engines” – and conferences called it that, too. My domain name was even searchenginewriting.com. :)

Now, it’s “SEO copywriting” or “Web SEO content development.” I was hoping Google Insights would go back far enough to compare, but it only goes back to 2004.

It just goes to show the evolution of an industry – and how the terminology has evolved as well. :)

By: Kathryn Aragon

Kathryn Aragon — Tue, 29 Mar 2011 14:08:14 +0000

Great article! And a great reminder that jumping on the bandwagon of “what everyone else is doing” isn’t always the best solution. Being a thought leader requires that you have original thoughts and the courage to share them.