Great idea, @Hashim! What kind of information do you ask for?

It’s an illuminating exercise for both parties. And it’s absolutely necessary for starting a project.

Education is especially important since many clients don’t know what SEO copywriting really is. They may know that they need a writer – but they don’t know the SEO writer’s role in lead generation, getting good Google rankings – heck, even if a prospect thinks a company is trustworthy (or not!)

Involving the client in the process – and helping them understand the goals, results (and what constitutes success) is definitely crucial.

Thanks for your comment! :)

A challenge for reputable SEO copywriters/consultants is to involve, but not overwhelm, the client. I think it’s important to familiarize clients with how SEO copywriting works to promote their engagement and also their understanding that SEO is an ongoing process vs a one-time thing. It’s important to work with the client to 1) define objectives, 2) set performance goals, 3) monitor 4) measure results 5) analyze outcome and 6) take learning and apply to step 1 to start process again.

And throughout, keep eyes and ears open for new technologies, new developments to consider in the mix. Also, keep up with the latest from industry thought leaders. ;)

Thanks.
Alison