Comments on: Is This Important Power Word in Your Web Copy? https://seocopywriting.com/are-you-harnessing-the-power-of-you/ SEO Copywriting Training and Content Writing Tips Thu, 07 Mar 2019 16:12:26 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: Heather https://seocopywriting.com/are-you-harnessing-the-power-of-you/#comment-5916 Tue, 08 Nov 2011 00:32:54 +0000 http://www.seocopywriting.com/?p=9193#comment-5916 In reply to Steven Evans.

Thanks, Steven. I see the “groupthink” strategy on a lot of B2B sites. Some folks assume that B2B copy “speaks” to a department or a group of people – and they forget that those departments are made up of individuals. It’s amazing how adding the word “you” to B2B content can make conversion rates soar. :)

]]> By: Steven Evans https://seocopywriting.com/are-you-harnessing-the-power-of-you/#comment-5915 Mon, 07 Nov 2011 13:55:26 +0000 http://www.seocopywriting.com/?p=9193#comment-5915 Great video. The power of “you” works wonderfully online, because unlike every other kind of marketing, online there’s only “me” and “you,” awww. “Group think” doesn’t cut it online.

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