Take the time. Lurk on forums. Just sit still and imagine your prospect for a bit and think – will this really speak to them?

I wrote a similar post addressing health marketers because I see this all the time in this niche:

http://blog.healthymarketingideas.com/2010/09/the-wrong-assumption-in-your-direct-response-copwriting-can-push-your-prospect-away-rather-than-pull-them-in/

Glad to see the reminder!

You know, you’re right (and the post has been changed accordingly.) Thanks for including the link to the commercial. I actually heard from a couple other people who privately told me that they were insulted by the ad too – so that’s interesting market research for the folks at Teleflora.

ProFlowers *just* changed their site – it’s now very “Spring-focused” (and it looks great.) :)

Either way, I also checked out ProFlowers site and it is offering belated Valentine’s Day products for people that either forgot about the holiday or could not get their order in on time.