Comments on: How to Write for Google’s Expanded Site Links https://seocopywriting.com/how-to-write-for-googles-expanded-site-links/ SEO Copywriting Training and Content Writing Tips Mon, 25 Feb 2019 17:13:49 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: Michael Griffin https://seocopywriting.com/how-to-write-for-googles-expanded-site-links/#comment-5807 Fri, 20 Apr 2012 20:46:50 +0000 http://www.seocopywriting.com/?p=8161#comment-5807 Great post Heather & Laura!
I just started using expanded site links in some paid search campaigns. I’m hoping to have some data regarding which links & copy most increase CTR soon.

]]> By: Laura https://seocopywriting.com/how-to-write-for-googles-expanded-site-links/#comment-5806 Tue, 30 Aug 2011 15:34:36 +0000 http://www.seocopywriting.com/?p=8161#comment-5806 In reply to Nick Stamoulis.

Absolutely, Nick! A well-written description serves both the visitor and your own SEO conversion goals. Great point, and thanks so much for your comment :)

]]> By: Laura https://seocopywriting.com/how-to-write-for-googles-expanded-site-links/#comment-5805 Tue, 30 Aug 2011 15:32:17 +0000 http://www.seocopywriting.com/?p=8161#comment-5805 In reply to Ken Jansen.

Ken, hi! You bring up an excellent question — that would make for a great and timely white paper. If we run across any data about it, we’ll be sure to add it to the post. Thanks so much for your great feedback!

]]> By: Ken Jansen https://seocopywriting.com/how-to-write-for-googles-expanded-site-links/#comment-5804 Tue, 30 Aug 2011 15:12:51 +0000 http://www.seocopywriting.com/?p=8161#comment-5804 Hi Laura and Heather,

VERY timely article. Thank you. I do SEO for my real estate sites and I notice this change particularly on subdivision sites where the builder has a site with numerous pages which show up in the expanded links. So the important thing to know is that those expanded links take up a lot of space above the fold, so higher ranking are more and more important. I wonder if anyone has done a test on how CTRs are going up on the interior pages with the new expanded links?

]]> By: Nick Stamoulis https://seocopywriting.com/how-to-write-for-googles-expanded-site-links/#comment-5803 Mon, 29 Aug 2011 13:10:59 +0000 http://www.seocopywriting.com/?p=8161#comment-5803 As you pointed out the most important thing to focus on is the description. Many sites that aren’t properly optimized don’t take advantage of the description opportunities. In addition to helping the search engines, it can help visitors determine which page they should click on to get the most relevant information.

]]> By: How to write for Google's expanded site links | SEO Copywriting | freelance copywriting | Scoop.it https://seocopywriting.com/how-to-write-for-googles-expanded-site-links/#comment-5802 Mon, 29 Aug 2011 12:56:06 +0000 http://www.seocopywriting.com/?p=8161#comment-5802 […] How to write for Google's expanded site links | SEO Copywriting This week, Heather discusses how to leverage the new marketing opportunities that Google's new expanded sitelinks provides site owners and SEO copywriters. Source: http://www.seocopywriting.com […]

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