Courtney Jones, Author at SuccessWorks

Attention: You’re Now a Storyteller – Get Used to It

Courtney Jones — Tue, 28 Jan 2014 10:00:02 +0000

My oldest daughter is about to turn nine (or may have already if you’re reading this after January). I have a hard time reconciling the spectacled, Minecraft-obsessed girl whose head reaches my collar bone with the 21-inch baby I delivered in a tub so many years ago. She is so different in so many ways […]

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5 Ways to Capture Attention with Your Blog Content

Courtney Jones — Tue, 26 Nov 2013 10:00:20 +0000

It’s that time of the year when everyone’s energies are scattered – including your readers’. Keeping them involved in your business blog and coming back for more can be a challenge any time of year, but you face a special set of circumstances when it comes to the holiday season. Attention spans are at an […]

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Three Essential Tools to Research, Curate and Build Authority

Courtney Jones — Tue, 29 Oct 2013 10:00:46 +0000

We’re living in the age of information overload. As a content creator, curator or copywriter your job is to cut through the clutter and find what is most relevant to your audience. Whether you are writing original content, curating information for social media or just need to keep an eye on your entire industry, you […]

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Adapting to visual content: 3 musts for the SEO copywriter

Courtney Jones — Tue, 24 Sep 2013 10:00:48 +0000

With each new photo-friendly social network (and updates to existing networks to make images look even better), I cringe a little. There was a time when the best way to get your message across online was through some high quality, optimized text. As writers, we were kings and queens among content creators. But now the […]

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Handling your copywriting client’s feedback: 5 do’s & don’ts

Courtney Jones — Tue, 27 Aug 2013 10:00:28 +0000

You’ve done your homework. You’ve interviewed your client. You’ve painstakingly put together the first draft for some new web copy. And then comes the waiting game. Sometimes you get feedback right away. Sometimes it takes a few days or even weeks. But when that email or copy review call comes around, it’s a critical moment […]

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5 things your SEO copywriter needs to create powerful content

Courtney Jones — Tue, 30 Jul 2013 10:00:09 +0000

Sending a list of keywords to your SEO copywriter is a good start for your new web project, but it’s not everything he or she needs to turn your pages into gold. Your writer needs to have a solid understanding of you, your products/services and your audience. Here are five key pieces of information to […]

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The Do’s & Don’ts of Partnering with Other Web Content Providers

Courtney Jones — Tue, 25 Jun 2013 10:00:42 +0000

I took a big step this week for my company – I closed its virtual doors. But I’m far from being out of business. I’ve decided to focus on content marketing clients who are also working with a marketing company for complementary services like social media and inbound marketing strategy. Working with partners – whether […]

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SEO client education: It’s your most important job

Courtney Jones — Tue, 14 May 2013 10:00:29 +0000

It doesn’t matter if you’re an SEO consultant, SEO copywriter, content writer, or social media coordinator that reads keyword reports – if you are helping clients with SEO, client education is your most important job. In fact, I’d wager that if you’re struggling in your business as an SEO provider, client education is the missing […]

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Keeping it real: using news in your SEO content strategy

Courtney Jones — Tue, 02 Apr 2013 10:00:53 +0000

The rules of SEO have fundamentally changed – and I welcome it! Long gone are the days where a client will ask me to optimize a page to a certain percentage of density. Hooray! I can’t tell you how hard and frustrating that was. Now that quality is the cornerstone of online marketing and SEO, […]

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6 Steps to a Smart (Sane) Google+ Strategy

Courtney Jones — Tue, 28 Feb 2012 11:00:41 +0000

Another social network? What’s a brand to do! There’s no denying it – Google+ is going to be an important part of social media and search from now on. Its enormous growth in the past seven months has gotten the attention of the search industry, competing social networks and marketers alike. Google+ has more than […]

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