Comments on: Blending Sales Copy with Optimization: Ka-Ching! https://seocopywriting.com/blending-sales-copy-with-optimization-ka-ching/ SEO Copywriting Training and Content Writing Tips Thu, 17 Jan 2019 21:11:12 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: Copywriting Tips: You want Me to Put My Copy WHERE? https://seocopywriting.com/blending-sales-copy-with-optimization-ka-ching/#comment-4987 Tue, 12 Nov 2013 19:42:34 +0000 http://www.seocopywriting.com/?p=4214#comment-4987 […] I’ll bet you think copywriting is just for your sales page, right? Think a little about it a bit. Where else are you trying to convert and convice?  Yes, your social media!  When you are using social media to market, each platform could use some good copywriting. […]

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By: Five Steps to Creating Compelling, Optimized Webpage Titles! | SEO Copywriting https://seocopywriting.com/blending-sales-copy-with-optimization-ka-ching/#comment-4986 Mon, 25 Oct 2010 15:59:42 +0000 http://www.seocopywriting.com/?p=4214#comment-4986 […] to be ranked number one on the page to be competitive with this conversions opportunity!  As with the headline on your web page, your Title should include a benefit statement that encourages the reader to take action (in this […]

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By: Structure reader-friendly content for conversions! | SEO Copywriting https://seocopywriting.com/blending-sales-copy-with-optimization-ka-ching/#comment-4985 Mon, 11 Oct 2010 15:19:48 +0000 http://www.seocopywriting.com/?p=4214#comment-4985 […] your notepad, as we walk through the process of transforming your per-page keyphrase strategy into conversions-compelling, reader-friendly content, one webpage at a […]

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By: Heather https://seocopywriting.com/blending-sales-copy-with-optimization-ka-ching/#comment-4984 Fri, 08 Oct 2010 14:46:24 +0000 http://www.seocopywriting.com/?p=4214#comment-4984 In reply to Jason.

Wow – thank you! What a fantastic way to start the morning! I’m REALLY glad that you’re enjoying the tweets and the blog. That’s great! :)

Just let me know if I can help!

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By: Jason https://seocopywriting.com/blending-sales-copy-with-optimization-ka-ching/#comment-4983 Fri, 08 Oct 2010 14:16:25 +0000 http://www.seocopywriting.com/?p=4214#comment-4983 Ya know, you are a terrific writer. Somehow I ended up on your email list and clicked over to here. I needed some tips on seo copywriting and this site might have some. After reading a little here and a few of your tweets, I am really impressed. I want nothing from you, just figured you’d like a justified compliment!

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By: Heather https://seocopywriting.com/blending-sales-copy-with-optimization-ka-ching/#comment-4982 Tue, 05 Oct 2010 14:50:21 +0000 http://www.seocopywriting.com/?p=4214#comment-4982 In reply to Justin.

Hey, Justin!

You’re right – that balance is tricky. It can take some A/B split testing to figure out the best way to reach a target audience. I’ll test an initial approach – and be totally prepared to tweak (or overhaul) it if it gains better conversions.

Thanks for your comment!

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By: Justin https://seocopywriting.com/blending-sales-copy-with-optimization-ka-ching/#comment-4981 Tue, 05 Oct 2010 07:58:19 +0000 http://www.seocopywriting.com/?p=4214#comment-4981 Very useful points here, thanks Laura. I also find writing to that imaginary customer is a really important part of the process.

Finding the balance between the hard and soft sell is always a tricky one to get right, and I suppose depends on the niche and type of traffic arriving at the landing page.

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