Comments on: Why Some Large Companies Suck at Content Marketing

By: Tao

Tao — Thu, 15 Apr 2010 02:10:52 +0000

So true. I ran into that problem while working for a large company too. Nothing could get approved because of all the above. Incredibly frustrating.

By: Heather

Heather — Wed, 03 Feb 2010 19:32:56 +0000

In reply to Mike Arnesen. You are very welcome! I'm glad you enjoyed it. :)

By: Mike Arnesen

Mike Arnesen — Tue, 02 Feb 2010 23:37:51 +0000

Great article. Reminds me that I need to spend some more time blogging and managing my Twitter. Thanks!

By: Heather

Heather — Wed, 27 Jan 2010 00:35:31 +0000

In reply to Patrick Garmoe. Thanks so much! I certainly hope so. What seems to be the most compelling argument is when big businesses lose out to their small biz competition. Once they see how far a smaller competitor can go with content marketing, it suddenly becomes a much larger priority. :)

By: Patrick Garmoe

Patrick Garmoe — Wed, 27 Jan 2010 00:32:39 +0000

Good article. I feel as time rolls on, it’s going to be easier and easier for big brands to get on board, because everyone else obviously is.

By: Heather

Heather — Tue, 26 Jan 2010 23:13:26 +0000

In reply to Joe Pulizzi. Of course! Thanks for such a fantastic content marketing resource. :)

By: Joe Pulizzi

Joe Pulizzi — Tue, 26 Jan 2010 23:07:37 +0000

Amen!

Thanks for the shout out.