You need someone who can sell the concept to C-levels and then push through the program to fruition. Companies need management consultant types who are smart, good communicators and who can play the corporate game when inertia rules.

InboundMarketing.com has a great take on what kind of people you need to hire 1) Digital Citizens 2)Analytical Chops 3) Reach on the Web 4) Content Creators/Curators

Not many of those around! Let me know if you find some!

Thanks a great question – and it totally goes back to your keyword strategy (and the need for a content specialist!). :)

Having different “how to” or informative articles is a GOOD thing – it helps folks who are looking for that kind of information. And if you choose the right keyphrases, the search engines will “know” what the article is about and position the page for a relevant query.

Are you working with a site-wide keyphrase strategy now? How are you choosing keyphrases?

Exactly! Companies deserve to get good, solid, spam-free advice – whether they’re paying $200 a month, $2,000 a month, or 20K. Thanks for your comment!

Exactly! I think that many companies are finally (finally) starting to realize that quality content is what sells – not keyphrase stuffing. I was speaking to an audience in Santa Clara last month, and there were a lot of questions about what to look for in a quality copywriter and how much they should be paid. That’s much different than last year when it was all about “Can I pay $10 for a quality 1,000 word article.” :)

It’s so interesting that no matter how far down the road of commerce we get, people still thing there’s something for nothing. You can stuff keywords all the day long but if you don’t have content of value, visitors are not coming back.

Thanks, Heather.