SEO Content Marketing Roundup, Week Ending March 7th, 2012

By Heather Georgoudiou, Marketing Director

This week the web was fluttering about analytics and algorithms, Google improved the Google analytics tool, updated the big bad algorithm, and centered Google+ for world domination.

Other news includes notes from SMX West, tips for landing pages, and how to find and land guest blogging gigs without groveling.

Happy reading!

Content Marketing

Photographs, Images & Graphics – Reader Eye-Candy – Heidi Cohen reveals how content marketers use images to attract their target market and offers actionable tips on finding the right image for your brand.

Five Companies Rethinking Content – Digiday writer Josh Sternberg evaluates five companies modernizing the publishing industry by combining old-school verticals with new technology.

How to Treat Your Blog as a Business – Not a Hobby – Prolific Living blogger Farnoosh Brock explains the difference between a fun blog and a business blog.

10 Content Ideas to Improve Organic Visibility – Writer George Aspland reveals how new website content improves visibility and offers tips on how to keep your website content fresh.

SEO & Search

It’s Not SEO Anymore, It’s Marketing. Deal With It. – TopRank blogger Lee Odden tackles how SEO has evolved into a scientific art form, but it’s still marketing.

Google Analytics Improves User Interface – Latest updates to Google analytics includes a refined color palette which highlights data.

11 Google Analytics Tricks to Use for Your Website – Great advice on venturing beyond the basics with Google analytics.

February Google Update: What You Need to Know – Vertical Measures Kaila Strong highlights the latest changes in Google’s algorithm.

45 Ways Google+ Has Integrated Into Search –  KISSmetrics delivers a great list of resource articles that details how Google+ changed the search and social media marketing world. 

Social Media Marketing

Half of All Small to Medium Sized Businesses Use Social Media for Marketing – MarketingProfs reviews a new report that details how small businesses are using social media.

New Facebook Pages With Timeline Design – Kristi Hines at Kikolani tries out the new Facebook timeline feature and lists the pros and cons.

7 Common Objections Freelancers Face, Now Answered – Freelance writer Laura Spencer reviews common objections freelancers face with clients.

The Importance of Brand in an Era of Digital Darwinism – Brian Solis discusses how brands must adapt to evolve.

Whiteboard Friday: Guest Blogging Strategies – SEOmoz guru Rand Fishkin explains how to find, approach, and create guest blog posts. A must read for bloggers.