I love your point about your audience not caring about anything that isn’t directly connected to what they want.

The following wisdom from the eloquent tome, “Winnie The Pooh” illustrates this point beautifully . . .

One day when he was out walking, Winnie came to an open place in the middle of the forest. And in the middle of this place was a large oak tree. And from the top of the tree there came a loud buzzing noise.

Winnie The Pooh sat down at the foot of the tree and put his head between his paws and began to think.

“First of all,” he said to himself “that buzzing noise means something. You don’t get a buzzing noise like that just buzzing and buzzing without its meaning something. If there’s a buzzing noise, someone’s making a buzzing noise and the only reason for making a buzzing noise that I know of is because you’re a bee.”

And then he thought another long time and said, “And the only reason for being a bee that I know of is making honey.”

And then he got up and he said, “The only reason for making honey is so as I can eat it.” So he began to climb the tree.

What Does This Analogy Mean To The Person Trying To Increase Their Conversions?

What you just read, is what you’re trying to do with their web page.

Your perfect prospect is out walking in the field that is the world wide interwebz and every great once in a while, they hear a buzzing noise and they draw conclusions based on emotional buttons being pushed and they start climbing the tree and only after they’ve climbed the tree do the logical reasons get made for why the climbed after the honey in the first place.

If you want to attract Winnie The Pooh to your back yard on the edge of the forest, you don’t put a block of cheese out there.

This makes complete common sense a people may say, “Duh!” and yet, most people are trying to convince Winnie The Pooh that their website has what they need with copy that isn’t HONEY.

Thank you Heather for reminding me to make sure that when my perfect prospect lands on my home page, that it’s HONEY HONEY HONEY that they’re seeing.

LOL Craig! But we’d probably get bored with our “nice, easy jobs.: :)

Ah, if only I could get nice, easy jobs.