Comments on: 5 Copywriting Blind Spots That Can Cost You Sales

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Fri, 07 Nov 2014 21:35:30 +0000

In reply to Kristen. Hi, @Kristen! You're welcome! Did you used to list your fees on your site? If so, what made you change?

By: Kristen

Kristen — Fri, 07 Nov 2014 15:03:11 +0000

Great post! I totally agree about not posting fees online, though I struggled a bit with that one when I first set my site up. I like the opportunity to ask the client some qualifying questions before quoting a generic price. Thanks for your two-cents.

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Thu, 31 Jul 2014 22:41:33 +0000

In reply to Susan Harrison. I'm glad you enjoyed the post, Susan! Content mullets are embarrassing...and yet, they are incredibly common. I just found one of my own yesterday. Doh! :)

By: Susan Harrison

Susan Harrison — Thu, 31 Jul 2014 22:16:29 +0000

Great article, Content mullet has had me laughing or ages . How embarrassing would it be to be sporting a content mullet and being the only one who didn’t know . I am going to be going over all my content with a fine tooth comb now.

By: Time to get some perspective » SEO Copywriting

Time to get some perspective » SEO Copywriting — Mon, 05 May 2014 15:31:14 +0000

[…] your in-house marketing team may be too close to your content and online marketing to see obvious blind spots. If you don’t find a way to shift your perspective, you may be losing sales and other […]

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Tue, 05 Feb 2013 16:13:29 +0000

In reply to Katherine Andes. Ahhhh....it's not a fun feeling when you realize that a typo has been there for a long time. Been there, done that, don't want to repeat it. ;)

By: Katherine Andes

Katherine Andes — Tue, 05 Feb 2013 13:24:02 +0000

Good one, Heather. Someone wrote me to tell me I had “coywriter” under my LinkedIn bio! It had been there for years … who knows how many jobs were lost? One disagreement, I encourage folks to write for “Fifth Graders” … or somewhere between 5th and 8th grade … for reading ease and clarity. ;) I have a blog post on that somewhere on my site.

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Fri, 01 Feb 2013 20:14:31 +0000

In reply to Chelsea Bowling.

@Chelsea – you’re right about auto responders. I’m in the process of overhauling mine now – although they’re not generic, they could be better. The results should be interesting… ;)

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Fri, 01 Feb 2013 20:13:33 +0000

In reply to Jason Grodsky.

Hey @Jason!

Thanks for your comment!

Yup, that’s why I encouraged people to test the different ways to list rates (if at all,) and see what pulls better. Some people prefer to list their rates – and they do well with it. I certainly understand why that can be a smart move.

For me, I find that explaining the value first makes more sense. I’ve talked to many people who would have thought I was “too expensive.” However, when I talk to them and explain the benefits, “too expensive” typically turns into “Yeah, I can see why that’s a good deal.” :)

Thanks!

By: Chelsea Bowling

Chelsea Bowling — Fri, 01 Feb 2013 17:01:27 +0000

These are some good tips! I particularly like the ones about content mullets (great term!) and bad auto responders. Having a blog or site full of obviously out-of-date content is worse in some ways than having one with sparse content, I think– it just makes you look out-of-touch, or lazy. Auto responders should obviously be free of errors, but I also think they are often overly generic, and spending some time to craft one that will convert is definitely a good idea.