Comments on: How to Write for the Web: 3 Essential Tips https://seocopywriting.com/how-to-write-for-the-web-3-essential-tips/ SEO Copywriting Training and Content Writing Tips Tue, 19 Mar 2019 23:12:20 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: Writing for the Web [Resources] - Chaos To Clarity https://seocopywriting.com/how-to-write-for-the-web-3-essential-tips/#comment-5980 Thu, 02 Oct 2014 23:45:27 +0000 http://www.seocopywriting.com/?p=9609#comment-5980 […] How to Write for the Web: 3 Essential Tips “Learning how to write for the online environment is critical. And it’s also important that you realize that people may be accessing your site from a variety of different devices, such as mobile.” […]

]]> By: karen marchetti https://seocopywriting.com/how-to-write-for-the-web-3-essential-tips/#comment-5979 Mon, 12 Dec 2011 23:55:30 +0000 http://www.seocopywriting.com/?p=9609#comment-5979 These 3 critical tips really apply to ANY digital or direct marketing copy. It’s true that recipients of direct mail scan, and magazine and newspaper readers will scan ads rather than read them line by line, word for word.

For most website visits, visitors are there to accomplish a task. So visitors tend to click on the “first logical” link, and when they get to a page, then tend to scan — to find what they’re looking for, or determine whether this page is of interest.

The tip I always suggest for writing headlines and subheads: if I just read your headlines and subheads, would I learn the key points you want me to learn on that page? If so, your “scannable” elements have been written correctly.

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